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The Near Memo, Episode 19
Apple killed email? Google’s crazy Local business names; In person conferences are wonderful & weird
The Near Memo, Episode 18
Is there a solution to fake review?; Google’s Grand Vision for search is nothing if not ambitious; How a local bookstore is fighting for his business and his community in his fight against Amazon.
The Near Memo, Episode 17
Why Local Guides are Bad for Your Business; Google’s Push for Privacy to Regain Consumer Trust and SMB Products to Compete with Amazon. SMB platforms are converging on a suite of sophisticated tools for marketing & ops automation
The Near Memo, Episode 16
Are Yelp’s problems self-inflicted?; Google I/O: they flex their AI muscles and move further into local products with the Shopping Graph; Google going into Retail, really?
The Near Memo, Episode 15
Shopify makes the case for local ecommerce with some great stats; Why do consumers desire to buy local but still buy at Amazon?; How did Google win the review wars vs Yelp?
The Near Memo, Episode 14
Referenced Articles * Flurry Analytics iOS 14.5 Opt-in Rate [] * How Shopify’s Network Can Take on Amazon […
The Near Memo, Episode 13
Is Apple being paternalistic to not allow advertisers to provide ATT incentives? Can Yelp make their way with transactions? Amazon, amazing profits, amazing (& ruthless) efficiencies
The Near Memo, Episode 12
Zagat reviews, but shorter and more visual, rise from the Google ashes; The FTC ability to levy fines as a deterrent is knee capped by SCOTUS; Apple privacy changes AND review capability coming this week.
The Near Memo, Episode 11
FB Survey: increased SMB e-commerce & struggles What will consumers do when the economy opens? SubStack creates program to develop local news
The Near Memo, Episode 10
SWYFT Opens New Avenues for SMBs to compete with Prime. Is the FTC getting serious about review enforcement? So long Yahoo Answers, can Google Local Guides get this product category right?
The Near Memo, Episode 9
Website Builder SquareSpace acquires restaurant backend system Tock; Google My Business shoots themselves in the Messaging foot by showing competitors when a consumer attempts to message a specific business; GroundTruth bets on the SMB market with acquisition of Addy.
The Near Memo, Episode 8
Episode 8: Google fights with Rand Fishkin over “zero-click” searches. Can a rating only review ever be defamatory? Will Yahoo’s brand rise from the ashes as a Verizon subscription service?
The Near Memo, Episode 7
The impact of COVID-19 one year into the pandemic: consumers prefer rigorous mask enforcement by businesses, eCommerce has become table stakes, the trends in advertising and privacy favor the triopoly.
The Near Memo, Episode 6
How the advertising duopoly has created alternative income models, Tock and the restaurant friendly delivery model, deconstructing Google’s recent announcements about Local Guides and photo updates in Google Maps.
The Near Memo, Episode 5
Google’s first privacy stance benefits...Google, Measuring the Public’s Trust in Tech, and Volvo’s Direct-to-Consumer Model Portends Radical Shifts for Car Dealers.
The Near Memo, Episode 4
The Near Memo is a weekly conversation about Search, Social, and Commerce: Whathappened, why it matters, and the implications for local businesses and nationalbrands.Greg: Okay, welcome to the nearer memo. Episode 4, I believe. This is our weeklyconversation with me, Greg Sterling, Mike Blumenth…
The Near Memo, Episode 3
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
The Near Memo, Episode 2
Welcome to the Near Memo. Our conversation about the important developments of the week and beyond.
The Near Memo, Episode I
Mike Blumenthal and David Mihm join Greg Sterling for the first episode of The Near Memo podcast, where they discuss Amazon’s recent PR stunt, the recent activity and interest around newsletters, the arrival of Clubhouse, and privacy.