Marcus Tober, SVP of Enterprise Solutions for Semrush, joins Greg and David for this episode of the Near Memo.

The trio discusses Semrush’s recent zero-click search study in depth. Conceived as a slightly more nuanced follow-up to Sparktoro/Rand Fishkin’s provocative original look at this concept, Marcus takes us through some of the important high-level findings. There’s of course plenty of discussion around what this means for locally-oriented marketers, and how marketers should use the results of the study to inform their overall SEO strategy.