Ep. 94: Barry Schwartz Talks All Things Google - UI, Algorithms and AI Spam
A fun and engaging conversation with Barry Schwartz about the Google UI, most important algorithm updates, coming impact of AI and whether Google has "gotten worse."
In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear:
- Google UI changes and Universal Search
- Why Google makes SERP design changes
- Major algorithm updates in 2021 and 2022
- Helpful content update, spam and product review updates
- Is Google really trying to make search better?
- How the SERP has become more competitive
- Future viability of content written to rank
- The problem with recipe blogs
- Keyword stuffing and gaming the algorithm
- YMYL content and ranking
- Google quality raters and E-E-A-T
- AI and the Local Review Update
- AI and image moderation
- ChatGPT and its impact on Google
- Is Google getting worse – or is it the web?
- Why search is better today
- Google negative PR and regulatory pressure
- Staying ahead of spam
- How will Google handle AI driven content?
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