In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear:

  • Google UI changes and Universal Search
  • Why Google makes SERP design changes
  • Major algorithm updates in 2021 and 2022
  • Helpful content update, spam and product review updates  
  • Is Google really trying to make search better?
  • How the SERP has become more competitive
  • Future viability of content written to rank
  • The problem with recipe blogs
  • Keyword stuffing and gaming the algorithm
  • YMYL content and ranking
  • Google quality raters and E-E-A-T
  • AI and the Local Review Update
  • AI and image moderation
  • ChatGPT and its impact on Google
  • Is Google getting worse – or is it the web?
  • Why search is better today
  • Google negative PR and regulatory pressure
  • Staying ahead of spam
  • How will Google handle AI driven content?

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