In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear:
- Google UI changes and Universal Search
- Why Google makes SERP design changes
- Major algorithm updates in 2021 and 2022
- Helpful content update, spam and product review updates
- Is Google really trying to make search better?
- How the SERP has become more competitive
- Future viability of content written to rank
- The problem with recipe blogs
- Keyword stuffing and gaming the algorithm
- YMYL content and ranking
- Google quality raters and E-E-A-T
- AI and the Local Review Update
- AI and image moderation
- ChatGPT and its impact on Google
- Is Google getting worse – or is it the web?
- Why search is better today
- Google negative PR and regulatory pressure
- Staying ahead of spam
- How will Google handle AI driven content?
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