Ep 136: How Local SEO Agencies Are Using Generative AI & ChatGPT: Tips, Tactics and Strategies
Joy Hawkins of Sterling Sky and Darren Shaw of Whitespark share how Generative AI and ChatGPT are transforming their agencies at both a tactical and strategic level to improve content, reporting and employee results.
Join us for this great conversation with Joy Hawkins and Darren Shaw. We explore:
- Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.
- The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.
- The influence of AI on the quality of content and the evolving nature of SEO strategies.
- Perspectives on the future impact of AI on the SEO industry and the role of agencies.
Part 1 starts 00:13 - How Local SEO agencies use AI to improve client content
- Content Creation Challenges with AI: Contrary to initial expectations, AI has not replaced content writers. While it is used for drafting and repurposing content, AI-generated articles often require extensive human editing, especially for factual accuracy and coherence.
- Content Refinement and Repurposing: AI excels in transforming existing content into different formats, like converting a list into a blog post or a blog into a script. This minimizes the editing work required.
- Efficiency in Post Creation: AI has been particularly effective in generating social media or Google posts, reducing the time and mental effort involved in content creation. This includes automating tasks like emoji placement in posts.
Segment Reference Articles:
Think Twice Before Using Chat GPT for Local Content
How to Rank Your Website for More Keywords with Service Pages
Save Time by Using ChatGPT to Write Your Google Posts [Prompt Included]
How To Use Chat GPT to Optimize Your Content for Local Search
Part 2 starts 14:47 - How Local SEO agencies explain AI to their clients
AI in Client Communication: Both Sterling Sky and Whitespark are transparent with clients about their AI usage, addressing concerns about potential negative impacts on SEO performance. AI is presented as a tool for idea generation and preliminary drafting, not as a primary content creator.
- Client Engagement with AI: Clients are generally receptive and interested in AI's role in content creation. The emphasis is on AI as an assistant that complements human skills, ensuring quality and originality in content.
- Cost Implications: There have been no significant shifts in pricing structures due to AI efficiencies. The focus is on using AI to maintain or reduce costs rather than altering client fees.
Segment Reference Articles
Survey Reveals: The Real Impact of Generative AI on SEO
Census.gov report: Only 3.8% of Businesses Use AI to Produce Goods and Services
Part 3 starts 29:48 - Local SEO Agencies & their AI future
- AI as a reporting super power: extracting meaningful insights from large data sets for clients.
- Using ChatGPT to understand reviews: Discussion of a specific reporting around reviews that provides a template for creating better client reporting and expanding reporting tools.
- Long-Term Impact on Staffing and Skills: Agencies do not foresee AI re placing human staff. Instead, AI is viewed as a tool that enhances staff capabilities. Concerns about AI causing dependency or de-skilling are noted, but the overall sentiment is optimistic.
- Future of AI in Local SEO: AI is expected to lead to more efficient workflows and better quality content. Agencies anticipate a growing divide between those heavily reliant on AI and those favoring a balanced, human-centric approach. AI's role in data analysis and automating repetitive tasks is highlighted, enhancing both client service and internal processes.
Segment Reference Articles