Will AI Improve SMB Websites? Google Maps Getting Conversational AI, BrightLocal Brand Beacon Report 2024 reveals insights into multi-location marketing strategies

Part 1 starts 00:13 - Will AI Improve SMB Websites?

Consumers overwhelmingly prefer AI-generated content over human-created content across various formats, signaling a potential shift in online content creation. Businesses and agencies are adopting AI for content creation, citing effectiveness and cost reduction. However, concerns about the loss of human touch and authenticity persist, especially in personal brand building and influencer marketing. While AI can streamline information delivery, the rise of generic AI content may prompt a resurgence in demand for authentic, personalized content from individuals and brands.

Segment Reference Articles 

Think Big with AI: Small Business Content Marketing in 2024

Confessions of an AI Clickbait Kingpin

Part 2 starts 11:35 - Google Maps Getting Conversational AI

Google introduced AI into Google Maps, allowing conversational queries about businesses based on structured data and user reviews. This move suggests Maps as a more effective platform for AI integration compared to organic search. The potential for personalized and detailed queries is high, with implications for local inventory and user engagement. However, there's a risk of commercialization overshadowing informative search results, as seen in Google Lens. Despite potential revenue growth, there's concern about the impact on Google's core search business. The integration of Gemini's conversational faceted search aligns with Maps' data structure, offering a promising user experience.

Segment Reference Articles: 

SGE Comes to Google Maps 

A new way to discover places with generative AI in Maps

Part 3 starts 22:40 - Bright Local Brand Survey Takeaways

The BrightLocal Brand Beacon Report 2024 reveals insights into multi-location marketing strategies, with a focus on SEO, social media, and customer satisfaction. High-performing brands prioritize local SEO and understand the difference between traditional and local SEO, offering opportunities for improvement in average performers. Despite heavy investments in social media, email and SEO continue to drive significant results, highlighting potential areas for growth. Additionally, the rise of AI in email marketing suggests future trends in content creation. Overall, the discussion underscores the evolving landscape of digital marketing strategies for multi-location businesses and the importance of staying informed to adapt effectively.

Segment Reference Articles:

BrightLocal Brand Beacon Report 2024