Krystal Taing, Director of Pre-Sales Solutions for Uberall and Google Business Profile Platinum Product Expert, joins Greg and David for this episode of the Near Memo.

The trio discusses Google’s latest visually-significant ad update and implications for both paid and organic marketers. David then laments the rapid increase in GBP-related bugs and complaints over the course of the last several months and the team discusses GBP’s strategic place in Mountain View. Krystal closes the show by highlighting the acceleration of the store-within-a-store trend and how brands with outlets that fit this model should think about their local listings.