Ep 155: An interview with Dana DiTomaso: To Google GA4 analytics hell & back again
We take a deep dive into Google GA4 analytics with Dana Ditomaso: what you need to know, the limits of data, how to get the most benefits and how to overcome its deficiencies
Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilities but criticizing its reporting features. Dana emphasizes the necessity of understanding what GA4 and other analytics tools can and cannot do and advocates for a realistic approach to data, encouraging marketers to focus on trends rather than absolute numbers. She discusses the integration of various data sources need for reporting and the strategic use of analytics tools to provide actionable insights.
Segment Reference Articles:
BrightLocal GA4 course (free!)
Branch Tools (for GSC exports & reporting)
Her courses (And a discount code nearmemo for 20% off):
- Analytics for Agencies (includes templates)
If you sign up for Dana’s courses with the coupon code: nearmemo you will get 20% off.