IAB: Media Companies Must Offer Trust + More Value A new IAB report [https://www.iab.com/insights/iab-outlook-2021-ecosystem/] on the changing digital marketplace argues that publishers must deliver more value

Women Are Better Leaders, Only 37 CEOs in Fortune 500 If you look at the data, there's no argument: women make better leaders than men. Women consistently outperform

Google and Facebook Responsible for Paid-Content Rise Facebook and Google often discuss how ads help keep the web free. However, as a Bloomberg opinion piece points out [https://www.bloomberg.

Privacy First or Google First? No ID Draws Mixed Reactions Once third party cookies disappear, Google won't replace them with an alternative identifier. Multiple companies have been working

Survey: We Don't Care That Google Has Our Data There's a gap between how many Americans feel about the tech companies that rule their lives and

Coming Soon: The Bank of Walmart Walmart just hired [https://www.bloomberg.com/news/articles/2021-02-28/with-goldman-hires-mcmillon-moves-closer-to-bank-of-walmart?] two senior Goldman Sachs bankers; could “The Bank of Walmart” be far behind?

The Antitrust Stars Are Aligning The antitrust stars are apparently aligned. The US House of Representatives is confident [https://www.protocol.com/Policy/house-hearing-antitrust] it can produce bipartisan antitrust reform

Facebook Says Personalized Ads 'a Lifeline' for SMBs Facebook has complained that Apple's coming App Tracking Transparency [https://developer.apple.com/app-store/user-privacy-and-data-use/] privacy rules will

Yelp: SaaS Tool Provider for Restaurants Google is badly beating Yelp. It's the top reviews destination by far and has much more review volume across categories. Yelp is

Shiny New Object: Augmented Reality Glasses Global smartphone sales [https://www.gartner.com/en/newsroom/press-releases/2021-02-22-4q20-smartphone-market-share-release] were down 12.5% in 2020. Apple was the top smartphone maker in

E-commerce in 2020 Was 14% (or 20%) of US Retail US e-commerce in 2020 was nearly [https://www.marketplacepulse.com/articles/us-e-commerce-sales-nearly-800-billion-in-2020] $800 billion, compared with about $600 billion in

Ghost Kitchens: The Future of Restaurants? There may already be as many as 100,000 cloud or ghost kitchens [https://www.bloomberg.com/news/features/2020-11-18/what-are-virtual-restaurants-chili-s-and-applebee-s-add-wings-brands] in the US.

Angry Facebook Bans News in Australia Google and Facebook have been resisting Australia's News Media Bargaining Code (.pdf [https://parlinfo.aph.gov.au/parlInfo/download/legislation/ems/r6652_

Amazon Buys Shopify Competitor Selz Selz is an Australia-based e-commerce platform for SMBs. It was acquired by Amazon [https://founderu.selz.com/selz-update/] in mid-January. Specific deal terms weren'

Google Testing 'Find Results' on Yelp in Local SERP Early last year Google implemented [https://searchengineland.com/new-local-serp-live-in-europe-329553] a new local SERP in Europe, featuring a carousel that

[https://nearmedia.co/memo] Facebook's Smartwatch Is Probably DOA Last week The Information first reported [https://www.theinformation.com/articles/facebook-plans-smartwatch-with-focus-on-messaging-health] that Facebook was working on an Apple

Poll Finds Digital Ad Burnout from Screen Overload Are people paying less attention to digital advertising? A new survey [https://www.prnewswire.com/news-releases/consumer-research-shows-heightened-receptivity-to-out-of-home-messaging-especially-in-big-urban-areas-301226044.html] from Harris for OAAA,

Private Equity to Spin Out Constant Contact Web hosting holding company Endurance International Group acquired Constant Contact in 2015 for roughly $1 billion. The latter was supposed to add new

Survey: Majority Will Say No to Facebook Ad Tracking Facebook has begun testing a prompt [https://www.nearmedia.co/foot-traffic-outlook-facebook-counters-apple-prompt-big-tech-promote-bobs/] asking users to embrace ad tracking ahead of Apple'

Facebook Moderates Ahead of Section 230 Changes Facebook announced [https://about.fb.com/news/2020/04/covid-19-misinfo-update/#removing-more-false-claims] yesterday it's getting deeper into content moderation by taking down

The Super Bowl Was Boring, So Were Most of the Ads Defying predictions of close game, the Super Bowl was essentially over early in the first half. Unless you'

Every Super Bowl We Ask: 'Is It Still Worth It?' The Super Bowl is Sunday. You know that. And while some high-profile advertisers such as Coke, Ford and

Walmart Buys Dynamic Creative Platform Thunder Walmart is buying PaperG/Thunder [https://www.wsj.com/articles/walmart-buys-ad-tech-to-chase-small-business-advertisers-11612438200?] and its dynamic display ad platform, in part to lure more SMB advertisers.

Report: Store Foot Traffic to Remain Down Post-Vaccine Businesses ravaged by COVID-19 hope widespread vaccination will trigger a return to pre-pandemic consumer behavior. But survey data [https://www.firstinsight.com/

Apple Confirms ‘IFDA Deprecation’ Will Go Live in Early Spring On Thursday, Data Privacy Data, Apple confirmed that its App Tracking Transparency requirement, which was originally supposed to go into

W [https://www.theguardian.com/media/2021/jan/22/google-threatens-to-shut-down-search-in-australia-if-digital-news-code-goes-ahead] [https://www.cnbc.com/2021/01/21/google-agrees-to-pay-french-publishers-for-news.html] hat the FLoC? Google says its cookie alternative is working The