Swyft Wants to 'Democratize' Same-Day DeliverySwyft has created a "B2B managed-marketplace solving for affordability in last-mile logistics." Its objective is to bring Amazon-like same-day delivery to more retailers – to "democratize"

Google: Local and Digital Now Joined at the HipIn a blog post Google confirms what nearly everyone in local has known for years: the web drives trillions of dollars in

Verizon Inks Catalina Deal to Track Ad Impact In-Store Last week Verizon announced a partnership with Catalina to connect digital ads to store visits for CPG brands. Verizon's ID graph

Squarespace Buying Restaurant Startup Tock for $400MBloomberg is reporting that restaurant reservations and delivery startup Tock was acquired by SMB site builder Squarespace for $400 million in cash and stock.

Vaccines Unlocking Pent-up Consumer Demand There's pent-up consumer demand for a return to normalcy. Evidence of new optimism, massive consumer savings and stimulus-driven retail spending prompted the Federal Reserve to

Amazon Is to Google As Google Is to Bing Years ago, then Google CEO Eric Schmidt said Amazon was the company's biggest competitor. He wasn't wrong. Consumer surveys indicate more

Big Tech Hearings: Likely 230 Reform but How Much? The CEOs of Google, Facebook and Twitter testified before Congress yesterday by video. They were asked about whether they bore any

Coming 'Revenge Spending Binge' Will Boost Local   We all know the e-commerce growth story. That, combined with closures from major store chains, has left many analysts wondering whether traditional retail

Does Local Dominate 'Zero-Click' Search? According to SimilarWeb data, analyzed by Rand Fishkin, nearly two-thirds (65%) of Google searches "ended in the search results without clicking to another web property.

Economy Poised for Comeback but for Whom? The US Federal Reserve is projecting white-hot economic growth in 2021: 6.5%. As vaccinations roll out demand is ramping up; people want

Survey: 73% Say Unlikely to Opt-in to IDFA TrackingAs we wait for the rollout of Apple's IDFA opt-in rules, there's ongoing speculation about how consumers will respond. A new survey

Amazon Cares About the Future of Healthcare Healthcare spending in the US is nearly $4 trillion annually, more than $11,500 per person. It's an evolving market and poised for

Near-Me Search Hits 'All Time High' in 2020, Says Google Near-Me search hit an all-time high in 2020 according to Google. That's one of several trends the company discusses in

People Want to Support SMBs but Buy from AmazonAmazon technically lost share as e-commerce expanded in 2020 but it was the big winner during COVID lockdowns. Despite its anti-union bias

The Marketing Lesson of COVID: CXA year later, there are many answers to the question, "what did we learn from COVID-19?" We could discuss policy, social or economic impacts. But

Study: 66% of Traffic in 2020 from MobileA new data analysis looks at 2020 search trends. Many desktop apologists touted the return of the PC in 2020 but study author

Does Google Challenger Neeva Have a Chance? I was given early access to Neeva, the new search engine created by former Google ad boss Sridhar Ramaswamy, who became disenchanted with

IAB: Media Companies Must Offer Trust + More ValueA new IAB report on the changing digital marketplace argues that publishers must deliver more value and increase trust and transparency or risk

Women Are Better Leaders, Only 37 CEOs in Fortune 500If you look at the data, there's no argument: women make better leaders than men. Women consistently outperform men on various

Google and Facebook Responsible for Paid-Content Rise Facebook and Google often discuss how ads help keep the web free. However, as a Bloomberg opinion piece points out, the dominance of

Privacy First or Google First? No ID Draws Mixed ReactionsOnce third party cookies disappear, Google won't replace them with an alternative identifier. Multiple companies have been working on cookie alternatives

Survey: We Don't Care That Google Has Our DataThere's a gap between how many Americans feel about the tech companies that rule their lives and what they're actually doing about

Coming Soon: The Bank of Walmart Walmart just hired two senior Goldman Sachs bankers; could “The Bank of Walmart” be far behind? New FDIC rules permit non-financial firms to effectively

The Antitrust Stars Are Aligning  The antitrust stars are apparently aligned. The US House of Representatives is confident it can produce bipartisan antitrust reform soon. There are three areas where