Private Market Intelligence · Personal Injury Law

in partnership with AttorneySync & Mockingbird

You may know your rankings. We know why you're not being chosen.

Exclusive behavioral insights from thousands of prospective PI clients: how they search, how they chose their lawyer, and why they chose their lawyer. Our data drives real growth: more leads, more calls, and more clients.

Check your market's availability See a sample report

Only 2 firms per metro area · Once a market is filled, access is closed

2,000+ PI consumer respondents

2 firms per metro area maximum

Exclusive data no agency can replicate

Our Findings

What your agency should know, but doesn't

We provide a 360-degree view of your market: prospective client attitudes, actual behavior, and competitive insights vs. your immediate rivals. 100% actionable.

How prospects are using AI

AI tools are increasingly used for early case research and attorney vetting — a behavior that is growing fastest among higher-income demographics.

How to win zero-click searches

A significant share of consumers form a preference directly in the SERP, before visiting any website. Visibility and SERP presentation matter more than most firms know.

What to emphasize in your ads

PI prospects respond to specific messages and language. Most firms are guessing. The wrong creative loses the click before you ever get to credentials.

Attracting searchers to your GBP

What elements of attorneys' Google Business Profiles resonate most strongly with legal consumers.

The importance of reviews

Consumer expectations for reviews are dramatically higher than most PI firms realize, creating a credibility gap that costs inquiries before any ad dollar is spent.

Where and why Local Services Ads matter

LSA placement drives significant impressions but the conversion path is nuanced.

Sample Insights

Excerpts from our most recent wave of research, featuring insights from over 2,000 U.S. consumers.

Request full sample insights

Change Is Accelerating

We take you inside your prospective client's mindset — before they click.

Search is more complex and more volatile than ever. Outdated assumptions and incomplete data are wasting your marketing budget.

The Answers You Need

AI & Discovery

→How do people in your specific market actually find and choose a PI attorney?
→Where does AI enter your client's decision-making process?
→How does appearing in AI Overviews impact awareness and client decisions?

Advertising

→Are LSAs or traditional Google ads driving more calls in your market?
→What types of ads are most persuasive and impactful?
→How does your ad creative stack up against competitors?

Competitive Position

→How do you win against a better-known firm with a bigger budget?
→What review scores and volumes do you need to compete in your market?
→What are the elements of a winning Google Business Profile?

Program Details

The only legal intelligence program built exclusively for PI lawyers.

Our ongoing insights and analysis (not generic AI hype) give you a real tactical advantage against your competition. Each component includes a complete PDF report and a private, dedicated 60-minute briefing with Near Media principals.

Local brand awareness + benchmarking

Detailed insights into how much and where your local competitors are spending their digital and display ad dollars, and what they're messaging; how your firm stacks up against local competitors on awareness and digital channel coverage.

Local creative testing

Sentiment, appeal, how your ad creative performs vs. your local competitors.

National consumer journey survey

How consumers are using AI tools, including ChatGPT, Google AI Mode, AI Overviews, and others, to find, evaluate, and choose a personal injury attorney + comparisons to previous waves.

National search journey research

Where consumers click, what they trust, what they avoid, and what drives them to click or convert.

Search journey research specific to your metro area(s) available for an additional $10,000.

Request your sample report

Pricing and Exclusivity

Cost: $20,000

Is your market still available?
Access is limited to two firms per metro. Reserve your private market intelligence report before your competitors do.

Email to check availability

One of the most valuable marketing investments you'll ever make.

See what our clients have to say about working with us.

"[Near Media] obtained detailed information about what my potential clients looked for in deciding what law firm to hire – really, the holy grail in marketing."

Daniel KalishManaging Partner, HKM

"Their collaborative effort has not only improved our online visibility but also positioned us for greater success in the digital arena."

Christian EspinalMarketing Director, SecureSpace

"Near Media's expertise in local SEO and targeted content strategy has been a game-changer for us."

Luke KervinChief Innovation Officer, Tebra

Learn More

How we conduct our research

Watch a quick 90-second explanation, and get a sneak peek at the kinds of insights you'll receive from our program.

How We Conduct Our Research

Insights Preview