Siri AI, Z-Click 68%, Gemini + GBP, AI Liability, Siri Search

Siri AI Seems to Work

The pre-recorded Apple keynote this week at the company's WWDC kickoff was dominated by Siri and Apple Intelligence. There were other announcements, but the main focus was AI and long-promised Siri improvements. Because prior Apple discussions of Siri and AI have largely been vaporware, the company took the unusual step of doing a "live demo" to showcase Siri's AI capabilities – as if to say, "yes, they're real." Siri can now search through iMessages, photos, and Apple calendar to answer questions, take actions inside (selected) apps, pull information and context from your screen, use the camera to search and identify objects, play music, and sync your conversation history across Apple devices with a new Siri app. It will have new "more expressive" voices and better dictation accuracy (let's hope). Siri will also use "world knowledge" (knowledge graph + web index) to answer questions. It cites sources and allows you to click-through. This is Apple Search effectively. There was nothing announced that Google hasn't already done with AI – and there were no significant "agentic" Siri features – but the key is that this is going to be the assistant most directly and deeply integrated with the iPhone, which means it will probably be the most personalized assistant out of the gate. If it actually works, which must still be seen, it will have massive distribution. Below I discuss how Siri AI could affect Google search and other AIs. It will be available later this year on the most recent devices, but not in the EU or China.