News Boring Super Bowl, SMB Strength, Amazon's Big Ad Revenues The Super Bowl Was Boring, So Were Most of the Ads Defying predictions of close game, the Super Bowl was essentially over early in the first half. Unless you'
News Super Bowl Ad Dilemma, Smartphones Finger Rioters, Do Stores Still Matter? Every Super Bowl We Ask: 'Is It Still Worth It?' The Super Bowl is Sunday. You know that. And while some high-profile advertisers such as Coke, Ford and
News Walmart's SMB Pipe Dream, Bookseller to Bond Villain, Google Loves Long Posts Walmart Buys Dynamic Creative Platform Thunder Walmart is buying PaperG/Thunder [https://www.wsj.com/articles/walmart-buys-ad-tech-to-chase-small-business-advertisers-11612438200?] and its dynamic display ad platform, in part to lure more SMB advertisers.
News Foot Traffic Outlook, Facebook's Apple End-Around, Promoting Black-Owned Businesses Report: Store Foot Traffic to Remain Down Post-Vaccine Businesses ravaged by COVID-19 hope widespread vaccination will trigger a return to pre-pandemic consumer behavior. But survey data [https://www.firstinsight.com/
News No Springtime for iPhone Tracking, Rise of Google Ordering, Facebook's New Topic Exclusions Apple Confirms ‘IFDA Deprecation’ Will Go Live in Early Spring On Thursday, Data Privacy Data, Apple confirmed that its App Tracking Transparency requirement, which was originally supposed to go into
News Google Touts FLoC Targeting, Yotpo Avoids FTC Penalty for Review Suppression W [https://www.theguardian.com/media/2021/jan/22/google-threatens-to-shut-down-search-in-australia-if-digital-news-code-goes-ahead] [https://www.cnbc.com/2021/01/21/google-agrees-to-pay-french-publishers-for-news.html] hat the FLoC? Google says its cookie alternative is working The
