Google SGE: Meet the New Pack
SGE is arguably the single biggest change to the Google SERP in over 20 years. But will it stick?
- Google's SGE's Pack and Classic Local Pack often overlap but not 100%; Bard is usually an outlier for the same queries.
- AI Snapshots exist for most local queries, though there's mobile and desktop inconsistency. Users must often "Generate" them however.
- The SGE UI may change. But unless Google declines to roll it out, SGE will likely impact user behavior in a big way.