Near Media May Analysis and Podcasts
A summary of May's analysis and podcasts.
Due to the holiday we didn't provide a newsletter yesterday. Publication will resume tomorrow.
Here's a look at our deeper dives from the past month:
Analysis
This month we added articles from Adam Dorfman and Mike Blumenthal.
What Happened to Yelp: A Hospitality Reviews Case Study
Google critics argue the company’s search monopoly harmed Yelp. A closer look reveals a more complex story with missed opportunities.
Mike Blumenthal
Mask Mandates Are Going Away, COVID Anxiety Isn’t
As official mask mandates lift, our survey shows many consumers are still anxious. That puts a challenging burden on local business owners.
Mike Blumenthal
Google Empowers Users, Creates New Headaches for Businesses
Google is helping local businesses by encouraging more user-generated content. In theory this is good. But more content does not always mean more high-quality content.
Adam Dorfman
How Google Came to Dominate Local Reviews
Google owns the local review economy. It wasn’t always that way. Here’s how it happened.
Mike Blumenthal
Podcasts
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The Near Memo, Episode 16
Are Yelp’s problems self-inflicted?; Google I/O: they flex their AI muscles and move further into local products with the Shopping Graph; Google going into Retail, really?
Near Media
The Near Memo, Episode 15
Shopify makes the case for local ecommerce with some great stats; Why do consumers desire to buy local but still buy at Amazon?; How did Google win the review wars vs Yelp?
Near Media
The Near Memo, Episode 14
Apple Ad Tracking Opt-in at 4% in US is much lower than anticipated;<br> Shopify focuses on helping SMB be better & retain customer relationships & gain access to better rates and capital; Facebook Neighborhoods, a NextDoor clone, is likely to be worse due to poor moderation
Near Media
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