Office Hours May 23: 'What's Working Now?'

Greg Sterling

May 16, 2025

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EP 208 - SEO Tactics from the Frontline: Real User Behavior in AI Overviews - Part 2 of the UX Study Analysis

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EP 207 - Trust Before Clicks: What Google’s AIO UX Study Reveals About Real User Behavior

Users aren’t clicking like they used to—and trust is the new filter. In Part One of our deep dive, we unpack what a first-of-its-kind UX study reveals about how people really interact with Google’s AI Overviews. Spoiler: skimming wins, reviews matter, clicks lie.

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EP 206 - Google's Power Grab: AI Journeys, Monetized Moments, & the End of SEO as We Know It with Cindy Krum

Google's next big move? Hyper-personalized AI search journeys that monetize your every click. On Near Memo, Cindy Krum explains how SEO must evolve fast—or fade. Discover, MUM, AI Overviews, and privacy tradeoffs all collide in a new search battleground.

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