The Visual Future of Local Search

The increasing role of images in the local SERPS is driven by Google's rapidly accelerating "understanding" of images. It impacts the search results in a significant way & image uploads of high-quality images to your Business Profile improves visibility & conversions.

The Visual Future of Local Search

We just published an in-depth 3-part series looking at the rapidly evolving role of images in Local Search and how you can leverage this for your SEO. Please share it with you co-workers and friends.

In Part 1 we explore how images are playing an increasing role in mobil local search as Google has increased the space allocated to images over the past 5 years.

In Part 2 we look at how Google's Image AI is shaping search results and matching images to search queries.

In Part 3 we examine the role of images in increasing local conversions and rank as well as specific steps that both single and large multi-location firms can take to leverage these trends.

We would love your feedback, anecdotes and ideas about the role of images in search.

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