How, exactly, do clients choose a personal injury lawyer?
It used to be that only Google knew what made clients choose one PI firm over another in search results. Not anymore.
Near Media is pulling back the curtain on how prospective clients search for and choose PI lawyers, with ongoing monthly analysis of 2,000+ consumersʼ reported and observed behavior.
(program also available in family law)
Introducing Near Media Private Market Intelligence for Personal Injury Lawyers
in partnership with AttorneySync & Mockingbird
Get a monthly stream of fresh insights from behavioral and attitudinal research into how clients search for and choose a personal injury lawyer.
Stay a step ahead of your competition with our proprietary market research.
Invest in the right digital marketing techniques and convert more prospective clients from search.
email research@nearmedia.co to reserve your subscription
Take a sneak peek at this month's insights 👇
Program Details
Limited to 2 personal injury firms per market (no agencies)
Get monthly deep-dives into specific topics, with a fresh report every month.
Jul + Jan
Consumer survey results
Aug + Feb
AI adoption & behavioral trends
Sep + Mar
Search Landscape & AI Overviews
Oct + Apr
Clickthrough patterns; AIO deep dive
Nov + May
Organic, Ads & GBP deep dive
Dec + Jun
Messaging & positioning
Each monthly report includes
In a rapidly changing search landscape, you canʼt afford NOT to know this data:
Where to focus your marketing
How prospects are using AI in their research
What influences their decision to contact a firm.
How We Conduct Our Research
Survey data (N=500+) and behavioral research data (N=300+) are each collected every six months from distinct national respondent panels.
Consumer insight surveys
- How they research lawyers on and off Google
- Where AI fits into the customer journey
- What sites, tools and resources they trust
- How they vet word-of-mouth referrals
- How they make decisions
Behavioral search research
- Mobile & desktop Google searches captured on video
- Influence of AI on engagement and decisions
- Where clicks come from: Organic, Business Profiles, Ads
- What elements drive conversions
- Most effective messaging
Near Media co-founder David Mihm shares some of our methodology and highlights a teaser of one of the actionable takeaways for subscribers:
Access is strictly limited to 2 firms per metro area.
See how we define each metro area on the map below.
Enterprise B2C companies pay hundreds of thousands of dollars for this kind of research.
Through a cost-sharing model that pools the marketing resources of firms with distinct client bases, Near Media is able to deliver transformative insights at a price that all firms can afford.
PRICING$2,000/mowith a 12-month commitment. |
OPTIONAL ADD-ONS$7,500 (one-time)Custom 300-respondent brand awareness and competitive benchmarking survey specific to your local market $7,500 (one-time)100-user search behavior panel specific to your market |
email research@nearmedia.co to reserve your subscription today
About Near Media
Founded by three veteran local search analysts in 2021, Near Media is an applied market research firm helping marketing executives maximize their SEO & paid search investments.
Through our unique combination of proprietary consumer research, localized search result page analysis, and step-by-step performance improvement roadmaps, we are the go-to strategic and tactical advisor for brands seeking to maximize their investments in paid, organic, and local search.
What our clients say
Join these marketing leaders & maximize your firm's SEO & paid search investment.
Contact us at research@nearmedia.co with any questions or to reserve your subscription.