The FTC & Reviews: Everything you need to know
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FTC to 700+ Brands: Deceptive Endorsements Will Lead to Financial Pain
The FTC is trying to lay the groundwork for substantial fines against high-profile violators of its endorsement and review guidelines.
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With $4.2M Fine, FTC Kills ‘Review Gating’
The agency signaled it’s going to get tough on brands and platforms that engage in review manipulation.
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FTC’s Review Guidelines Part I: Business Marketers
The FTC’s new guidelines simplify many things about review solicitation and moderation, but other areas are now murkier.
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FTC’s Review Guidelines Part 2: Platforms
The FTC’s guidance for review platforms is sweeping. But enforcement will be selective and “closed platforms” are the most likely targets.
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The 10 Review Platforms Who Got FTC Warning Letters
Ten review management platforms were put on notice by the FTC. Here they are and what got them into trouble.
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HomeAdvisor Cheated SMBs for Years – FTC
The FTC filed a complaint against HomeAdvisor, saying the company overcharged SMBs and misrepresented leads, and the “likelihood they would result in actual jobs,” since 2014.
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