Ep 184: GBP Suspension Woes & Support #fails, Siri Sherlocking Search, the Fragmentation of Search
How listing suspensions reflect the failures of GBP, Siri seems poised to sherlock search as search is fragmenting across the ecosystem
As a reminder, Near Media’s newsletter and analysis is heading behind a paywall. The podcast will remain free for everyone. We hope you would consider supporting our efforts by subscribing.
Part 1 starts 01:32 - Google Business Profile Suspension Woes
The discussion highlights rising frustrations with Google Business Profiles, focusing on increasing suspension rates and difficult reinstatement processes. Businesses face bottlenecks with video verification and unclear policies. Legitimate operations often fall victim, showcasing systemic flaws in Google's automated support and limited pathways for resolution.
Part 2 starts 11:03 - Siri’s AI Search Evolution
Siri’s transformation with AI and knowledge graphs marks a major leap in user interaction. Enhanced capabilities include text input, contextual responses, and real-time actions like map queries. Apple’s integration of personalized data in areas like news, sports, and local searches aims to deliver efficient and reliable information, rivaling traditional search engines.
Part 3 starts 20:35 - The Slow Fragmentation of Search
The analysis underscored search fragmentation, with Siri, ChatGPT, and social media peeling away queries from Google. Informational searches dominate, while platforms like TikTok and Instagram gain traction among younger users. Local traffic from tools like Apple Maps reveals unmeasured impact, signaling a shift toward more diverse, integrated search ecosystems over the next 2 to 4 years.