● Google Business Profile Expert ● Near Media

David Mihm

David is currently a local SEO consultant. He co-founded and ran GetListed.org & Tidings (both acquired). Like fellow Near Median Mike Blumenthal, he was also a co-founder of Local University.

Analysis

Paid-members only

Way-Too-Early Thoughts on SearchGPT for Local Search

SearchGPT just rolled out to the general public. It's genuinely impressive.

Want to know how consumers search in _____?

TL;DR -- Tell us what category we should research next.

Analysis

Search Marketing Implications for European Hotel Suppliers

In Part II of our analysis of 300 European consumers' hotel search sessions on Google, we take a deeper dive into where and how they engage with search results, surfacing ways in which hotel Suppliers might improve their chances of acquiring a guest in this challenging ecosystem.

Analysis

Google and Booking: The Symbiotic Gatekeeper Relationship in European Hotel Search

Google is likely averse to making significant user experience changes in the hotel vertical because the status quo is so profitable. Booking.com appears to be the primary driver of this profitability.

Analysis

Members only

Is Google’s Engagement-Hacking Masking Stalled Growth?

Analysis

Local Search Implications of the Google API Leak

Last week's leak of Google Search API documentation has broad SEO implications relevant to local search, including the importance of SERP clickthrough patterns, site architecture, sitewide signals, page-level

Analysis

Paid-members only

Local Review Landscape: Insights from Whitespark's GBP Analysis

The findings highlight the importance of reviews in a wider range of business categories than we previously suspected and the need for tailored strategies based on category and location.

Analysis

Paid-members only

Why Citations Ain’t What They Used to Be

Citations and NAP consistency have dramatically declined in their ranking influence, since 2014 when they were widely considered to be the number one local ranking factor.