Analysis Google and Booking: The Symbiotic Gatekeeper Relationship in European Hotel Search Google is likely averse to making significant user experience changes in the hotel vertical because the status quo is so profitable. Booking.com appears to be the primary driver of this profitability.
Analysis Is Google’s engagement-hacking masking stalled growth? Google appears to be propping up its query volumes with some weird UX decisions as it continues its quest for predictable ad revenue growth.
Analysis Local Search Implications of the Google API Leak Last week's leak of Google Search API documentation has broad SEO implications relevant to local search, including the importance of SERP clickthrough patterns, site architecture, sitewide signals, page-level
Analysis Local Review Landscape: Insights from Whitespark's GBP Analysis The findings highlight the importance of reviews in a wider range of business categories than we previously suspected and the need for tailored strategies based on category and location.
Analysis Why Citations Ain’t What They Used to Be Citations and NAP consistency have dramatically declined in their ranking influence, since 2014 when they were widely considered to be the number one local ranking factor.
