Analysis Local Search Implications of the Google API Leak Last week's leak of Google Search API documentation has broad SEO implications relevant to local search, including the importance of SERP clickthrough patterns, site architecture, sitewide signals, page-level
Analysis Local Review Landscape: Insights from Whitespark's GBP Analysis The findings highlight the importance of reviews in a wider range of business categories than we previously suspected and the need for tailored strategies based on category and location.
Analysis Why Citations Ain’t What They Used to Be Citations and NAP consistency have dramatically declined in their ranking influence, since 2014 when they were widely considered to be the number one local ranking factor.