The Near Memo, Episode 10

SWYFT Opens New Avenues for SMBs to compete with Prime. Is the FTC getting serious about review enforcement? So long Yahoo Answers, can Google Local Guides get this product category right?

Swyft Cribs Prime, Uneven SMB Recovery, Apple vs. Google for Gen Z Love

Swyft Wants to 'Democratize' Same-Day DeliverySwyft has created a "B2B managed-marketplace solving for affordability in last-mile logistics." Its objective is to bring Amazon-like same-day delivery to more retailers – to "democratize"

The Latest News from Across the Local Digital Ecosystem

Let's Get 'Phygital,' Opt-in Coming, Yahoo Says Goodbye Answers

Google: Local and Digital Now Joined at the HipIn a blog post Google confirms what nearly everyone in local has known for years: the web drives trillions of dollars in

Verizon's In-Store CPG Play, Abertsons Deeper Google Deal, 'It's Over' Momentum

Verizon Inks Catalina Deal to Track Ad Impact In-Store Last week Verizon announced a partnership with Catalina to connect digital ads to store visits for CPG brands. Verizon's ID graph

Squarespace Buys Tock, Trust Crisis, NZ's Stuff Quits Facebook Habit

Squarespace Buying Restaurant Startup Tock for $400MBloomberg is reporting that restaurant reservations and delivery startup Tock was acquired by SMB site builder Squarespace for $400 million in cash and stock.

Post-Vaccine Spending, GroundTruth Addy Dreams, Hiding Behind SMBs

Vaccines Unlocking Pent-up Consumer Demand There's pent-up consumer demand for a return to normalcy. Evidence of new optimism, massive consumer savings and stimulus-driven retail spending prompted the Federal Reserve to

Amazon Is to Google, Local 1st Party Ad Market, Coke and Brandactivism

Amazon Is to Google As Google Is to Bing Years ago, then Google CEO Eric Schmidt said Amazon was the company's biggest competitor. He wasn't wrong. Consumer surveys indicate more

Section 230 Reform, Omni-commerce Leaders, Local Finder vs. Maps

Big Tech Hearings: Likely 230 Reform but How Much? The CEOs of Google, Facebook and Twitter testified before Congress yesterday by video. They were asked about whether they bore any

Local Revenge Spending, 4B GMB Connections, Verizon's Future: Yahoo

Coming 'Revenge Spending Binge' Will Boost Local We all know the e-commerce growth story. That, combined with closures from major store chains, has left many analysts wondering whether traditional retail

Local Zero-Click, 1-Star Speech, Antitrust Guerilla

Does Local Dominate 'Zero-Click' Search? According to SimilarWeb data, analyzed by Rand Fishkin, nearly two-thirds (65%) of Google searches "ended in the search results without clicking to another web property.

The 6.5% Economy, 'Excessive' Ads, Localization Creeps Us Out

Economy Poised for Comeback but for Whom? The US Federal Reserve is projecting white-hot economic growth in 2021: 6.5%. As vaccinations roll out demand is ramping up; people want

IDFA Opt-out, Local Packs 36%, Walmart As a Service

Survey: 73% Say Unlikely to Opt-in to IDFA TrackingAs we wait for the rollout of Apple's IDFA opt-in rules, there's ongoing speculation about how consumers will respond. A new survey

Amazon Cares, Places Data War, Privacy = Better UXs?

Amazon Cares About the Future of Healthcare Healthcare spending in the US is nearly $4 trillion annually, more than $11,500 per person. It's an evolving market and poised for

Near-Me Search Spike, CCPA 'Dark Patterns,' Tech Workers Concerns

Near-Me Search Hits 'All Time High' in 2020, Says Google Near-Me search hit an all-time high in 2020 according to Google. That's one of several trends the company discusses in

SMBs or Amazon, HomePod Is Dead, iOS Privacy Screens

People Want to Support SMBs but Buy from AmazonAmazon technically lost share as e-commerce expanded in 2020 but it was the big winner during COVID lockdowns. Despite its anti-union bias

COVID CX Lesson, Cashiers Be Gone, Podcast Profiles

The Marketing Lesson of COVID: CXA year later, there are many answers to the question, "what did we learn from COVID-19?" We could discuss policy, social or economic impacts. But

Mobile Traffic 66%, DTC Is the Future, Texting Olé

Study: 66% of Traffic in 2020 from MobileA new data analysis looks at 2020 search trends. Many desktop apologists touted the return of the PC in 2020 but study author

The Latest News from Across the Local Digital Ecosystem

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