Ads 20% of GDP, CTR and Rankings (Again), Antitrust Reform Fading?

Note: Monday is Memorial Day in the US; we're taking the day off. We'll be back next Wednesday. Have a great weekend. Report: Ads Drive ~20% of US Economy Advertising

Recent Analysis

Local Visual Search Center Stage at Google I/O

Among a flurry of announcements, Google Maps 'Immersive View,' Multisearch Near Me and Scene Explorer reflect the increasingly visual future of local search.

Newest Conversation

Ep 65: Mourning Bill Slawski, Will people use My Ad Center? Baby formula shortage shows CTR impacts rank

Saying goodbye to Bill Slawsk, a discussion around Goolge's promised Ad Center and how click throughs really do drive rank on Google.

The Latest News from Across the Local Digital Ecosystem

New Google Ads, AR Rising, What Tech Will Stick?

New Google Ads: In-Store Goals, Video, AR Google I/O led with local and announced numerous changes, updates and improvements to search. Yesterday's Google Marketing Live was a kind of

Local Ad Pack, SMB Pessimism, DIY Restaurants & Retail

Google Shows 'Local Ad Pack' Because there can never be too many ads, Google appears to be testing a Local Pack consisting entirely of ads. It was discovered last week

Marketing Privacy, CTR and Search Rankings, Ad-Free Social Media

New Apple, DDG Ads Market Privacy Two effective new ad campaigns market privacy and take aim at online tracking. One, from DuckDuckGo [https://twitter.com/duckduckgo/status/1526555252236988419?s=12&

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Recent Analysis

Amazon, Just Say No to Earth Day Marketing

Every holiday or cultural event now is embraced as a marketing opportunity. But brands risk being seen as inauthentic or hypocritical if all they do is talk and don't walk the walk.

The Hidden Side of CX: Mining Unstructured Data

Unstructured data from customers gives businesses a unique opportunity to inform strategy and customer experiences.

The Visual Future of Local Search - Part 3

The specific steps should you be taking now, using high-quality images to improve conversions and how to future-proof your location(s) for Visual Search.

MORE ANALYSIS

The Latest News from Across the Local Digital Ecosystem

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