Google's AMP 'Scam,' Review Volumes Boost Rankings, Facebook Again

AGs: Google's AMP a Scheme to Drive RevenueThe second amended antitrust complaint against Google (.pdf), filed by multiple state Attorneys General, alleges numerous instances of anticompetitive behavior. One of those

Recent Analysis

FTC to 700+ Brands: Deceptive Endorsements Will Lead to Financial Pain

The FTC is trying to lay the groundwork for substantial fines against high-profile violators of its endorsement and review guidelines.

Newest Conversation

Ep 38: FTC: mobile ISPs abuse privacy, Snap blames Apple for shortfall, Performance ads in analytics scam?

FTC details broad spread mobile ISPs privacy abuse practices amongst major carriers, Snap misses qt. estimates and blames Apple for shortfall, Rand Fishkin asks what if performance ads an analytics scam?

The Latest News from Across the Local Digital Ecosystem

Amazon Goes BOPIS, ISP Secret Surveillance, Apple Bites Snap

Amazon Goes BOPIS with 'Local Selling'One of Google's strategies against Amazon is showing online and local product inventory in SERPs. Traditional retailers have sought to compete with Amazon by emphasizing

85% of SMBs Return, Performance Ads Illusion, Facebook's NewBrand

Yelp: 85% of Business Locations Have Re-Opened Though the Delta variant is still here, local economies are nearly back to normal, according to Yelp's Q3 economic impact report. Among local

Apple Search Revenues, Teen Brand Faves, Section 230 Reform Dangers

Privacy Rules Juice Apple Search RevenueIs it just a coincidence? According to a Financial Times analysis, since the introduction of iOS 14.5, requiring users to opt-in to targeting and

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Recent Analysis

What Reviews Tell Us About How Walmart Is Really Doing

Reviews can provide an independent look at management issues and consumer trends at large multi-location chains. This 'proof of concept' approach explores Walmart's inventory woes through the lens of local store reviews.

Reviews on Apple Maps: A Complete Guide

Apple has released the ability to review most businesses in the US. It is fast, easy and hard to spam. Learn the what's, why's and wherefores of this significant new review platform.

How to Start a Local Restaurant Delivery Service: An Interview with Clay Seaman of Omaha LoCo

How the co-op model can help build sustainable restaurant delivery that's better for restaurants and local communities.

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The Latest News from Across the Local Digital Ecosystem

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