Local, Schema Review Abuses In fall of 2019 Google announced it would be ignoring "self-serving" review markup for local business schema and not show review stars in search results. Google

SMBs Won't Save X When Elon Musk bought Twitter in 2022, there was initial hope that he could improve the service. But, unless you're a Musk acolyte, that quickly gave

How often do searchers rely on the Local Pack and Finder to answer their questions? LSA review hijacking abounds and why Google's review moderation is still failing.

The findings highlight the importance of reviews in a wider range of business categories than we previously suspected and the need for tailored strategies based on category and location.

Citations and NAP consistency have dramatically declined in their ranking influence, since 2014 when they were widely considered to be the number one local ranking factor.

The seemingly new Google Ambassador program holds out the promise of better support. But that's probably an illusion.