Latest News Ads 20% of GDP, CTR and Rankings (Again), Antitrust Reform Fading? Note: Monday is Memorial Day in the US; we're taking the day off. We'll be back next Wednesday. Have a great weekend. Report: Ads Drive ~20% of US Economy Advertising
Recent Analysis Local Visual Search Center Stage at Google I/O Among a flurry of announcements, Google Maps 'Immersive View,' Multisearch Near Me and Scene Explorer reflect the increasingly visual future of local search.
Newest Conversation Ep 65: Mourning Bill Slawski, Will people use My Ad Center? Baby formula shortage shows CTR impacts rank Saying goodbye to Bill Slawsk, a discussion around Goolge's promised Ad Center and how click throughs really do drive rank on Google.
New Google Ads, AR Rising, What Tech Will Stick? New Google Ads: In-Store Goals, Video, AR Google I/O led with local and announced numerous changes, updates and improvements to search. Yesterday's Google Marketing Live was a kind of
Local Ad Pack, SMB Pessimism, DIY Restaurants & Retail Google Shows 'Local Ad Pack' Because there can never be too many ads, Google appears to be testing a Local Pack consisting entirely of ads. It was discovered last week
Marketing Privacy, CTR and Search Rankings, Ad-Free Social Media New Apple, DDG Ads Market Privacy Two effective new ad campaigns market privacy and take aim at online tracking. One, from DuckDuckGo [https://twitter.com/duckduckgo/status/1526555252236988419?s=12&
Amazon, Just Say No to Earth Day Marketing Every holiday or cultural event now is embraced as a marketing opportunity. But brands risk being seen as inauthentic or hypocritical if all they do is talk and don't walk the walk.
The Hidden Side of CX: Mining Unstructured Data Unstructured data from customers gives businesses a unique opportunity to inform strategy and customer experiences.
The Visual Future of Local Search - Part 3 The specific steps should you be taking now, using high-quality images to improve conversions and how to future-proof your location(s) for Visual Search.