Latest News Gemini SERP, Hours Now a LRF, Agencies Love AI The Gemini SERP This week, Google shelved its splashy in-person Gemini launch event in favor of blog posts and multiple videos showcasing the AI's advanced capabilities. One of more popular
Recent Analysis AI & Your Local SEO Agency: One Year Later Joy Hawkins of SterlingSky and Darren Shaw of Whitespark, joined Mike and Greg to talk about how AI has impacted local SEO. They discuss specific use cases and the future.
Newest Conversation Ep 137: Can Gemini Fix Search? The Impact of Google’s Rating Bias, LSA Reviewjacking Can Gemini Fix Google search by fixing both query refinement and the interface? Why are Google review ratings consistently higher than Yelp or TA and what is the impact? Reviewjacking Reflects Big Problems with Local Service Ads
Rich Snippet Review Abuse, Organic CTR, LSA Reviewjacking Part 2 Local, Schema Review Abuses In fall of 2019 Google announced it would be ignoring "self-serving" review markup for local business schema and not show review stars in search results. Google
X Wants SMB Ads, Google Ratings Inflation, Biz AI Adoption Low SMBs Won't Save X When Elon Musk bought Twitter in 2022, there was initial hope that he could improve the service. But, unless you're a Musk acolyte, that quickly gave
Do Searchers Use Pack Results?, LSA Review Abuses, Google's Failed Review Moderation How often do searchers rely on the Local Pack and Finder to answer their questions? LSA review hijacking abounds and why Google's review moderation is still failing.
Local Review Landscape: Insights from Whitespark's GBP Analysis The findings highlight the importance of reviews in a wider range of business categories than we previously suspected and the need for tailored strategies based on category and location.
Why Citations Ain’t What They Used to Be Citations and NAP consistency have dramatically declined in their ranking influence, since 2014 when they were widely considered to be the number one local ranking factor.
Google Shifting GBP Support to 'Brand Ambassadors' aka Gig Workers? The seemingly new Google Ambassador program holds out the promise of better support. But that's probably an illusion.