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# Webinar: What Really Drives (PI) Clients to Choose You
- URL: https://www.nearmedia.co/webinar-what-really-drives-pi-clients-to-choose-you/
- Published: 2026-02-18T05:47:27.000Z
- Updated: 2026-02-18T05:47:27.000Z
- Author: Near Media

Join us for our next **webinar on February 24th**: [Before the Click: What Really Drives PI Clients to Choose One Lawyer Over Another](https://go.gatherup.com/winning-in-2026-reviews-ai-and-the-new-rules-of-search?ref=nearmedia.co). It's presented by GatherUp – next Tuesday.   
  
We'll unpack proprietary behavioral data that shows **how consumers search for a PI lawyer today**, what truly influences their choices, and how AI-driven results are reshaping competitive visibility.  
  
**Near Media’s user-behavior research pulls back the curtain on what real clients think and do before they ever land on your website.** While the research focuses on Legal, many of the findings are broadly applicable to other categories.   

****We'll see next Tuesday!**

[Sign Up ](https://go.gatherup.com/winning-in-2026-reviews-ai-and-the-new-rules-of-search?ref=nearmedia.co) 

**David, Mike & Greg**