> ## Content Index > Fetch the complete content index at: https://www.nearmedia.co/llms.txt > Use this file to discover other available public pages before exploring further. # UberFeed, Neeva Opens Up, Google Core Update Winners (and Losers) - URL: https://www.nearmedia.co/uberfeed-neevas-invitation-core-update-winners-losers/ - Published: 2021-06-16T18:01:17.000Z - Updated: 2021-06-23T18:43:37.000Z - Author: Greg Sterling - Tags: News ### Uberall Raises $115M, Buys MomentFeed Given that I work for Uberall we debated whether to cover this. But it is a big story; so here's the [news](https://techcrunch.com/2021/06/15/uberall-raises-115m-acquires-momentfeed-to-scale-up-its-location-marketing-services/?ref=nearmedia.co): Uberall raised a $115M Series C from existing and new investors. Part (not all) of the money was used to acquire MomentFeed. Third party "sources" speculated to TechCrunch that the acquisition price was between $50 and $60 million. (I actually don't know.) The deal is part of a larger trend toward consolidation in the segment, which is somewhat amorphous. Moz [was recently acquired](https://moz.com/blog/moz-and-icontact?ref=nearmedia.co). And Rio SEO was quietly bought as part of a larger, [more complex transaction](https://mercomcapital.com/press-ganey-acquires-doctor-com-and-binary-fountain/?ref=nearmedia.co). There's at least one more coming in the near future. A lot of VC money is circulating as well, with more than $400 million invested in the past 12 months. ![](https://storage.ghost.io/c/03/80/0380d96d-ef7e-450e-96b3-2963e18aaab5/content/images/2021/06/Screen-Shot-2021-06-16-at-6.34.32-AM.png) **Our take:** - The Uberall and MomentFeed products together create something like a "local customer experience" platform. Definitions are elusive. - The move to bring a broader solution to market is partly a reflection of customer needs and market opportunity, but also the decline of listings. - There will eventually be 3 - 4 global competitors serving enterprises, with some regional providers and many smaller companies focused on SMB. ### Subscription Search Engine Neeva Opens Up Subscription-supported [Neeva](https://neeva.com/?ref=nearmedia.co) has started letting early users [invite](https://neeva.com/p/signup?o=s&c=22a2413b-c7e2-11eb-a1e8-12ca2bc0dad6&ref=nearmedia.co) contacts. The incentive is a free month of Neeva for existing users and three free for newbies. I've had access to Neeva for several months but haven't used it much. While it has a few distinctive [features](https://neeva.com/features?ref=nearmedia.co), it's quite familiar otherwise. Neeva's major selling points are privacy and ad-free results. Founded [last year](https://searchengineland.com/former-google-ad-boss-ramaswamy-to-launch-new-search-engine-neeva-336200?ref=nearmedia.co) by former Google ads boss Sridhar Ramaswamy, after a kind of [Alfred Nobel](https://en.wikipedia.org/wiki/Alfred%5FNobel?ref=nearmedia.co) crisis of conscience, it will cost "less than $10 per month." While privacy is increasingly in demand it's unclear how many will pay $100ish per year to skip ads (which [some people value](https://www.marketingcharts.com/brand-related/brand-loyalty-117350?ref=nearmedia.co)) when DuckDuckGo is free ([estimated](https://spreadprivacy.com/how-many-people-use-duckduckgo/?ref=nearmedia.co) 80M users). Neeva's map is Google; it's local reviews come from Yelp. ![](https://storage.ghost.io/c/03/80/0380d96d-ef7e-450e-96b3-2963e18aaab5/content/images/2021/06/Screen-Shot-2021-06-16-at-6.39.13-AM.png) Source: Neeva **Our take:** - There *is* a market for Neeva but the subscription model will be a challenge, given free alternatives. - Neeva would need a dramatic differentiator and distinctive UI to stand out. But being not-too-diffferent is part of the plan I suspect. - Ultimately, Apple should buy Neeva, invest in it and make it available to iOS users for free. That could be disruptive. ### Google Core Update: Tripadvisor and Yelp Are Losers Amsive Digital has [analyzed](https://www.amsivedigital.com/insights/seo/winners-and-losers-of-googles-june-2021-core-update/?ref=nearmedia.co) the impact of Google's June 2021 Core Update. The analysis examined 1,900 domains in 31 categories. It's based on the [Sistrix Visibility Index](https://www.sistrix.com/support/sistrix-visibility-index-explanation-background-and-calculation/?ref=nearmedia.co), which tracks domain rankings across a million keywords, and SimilarWeb data. Traffic winners include Wikipedia, Amazon, Facebook, LinkedIn – and Google. Tripadvisor topped the list of losers, which also included YouTube, Yelp, Medium and CNN. The full lists are [here](https://www.amsivedigital.com/insights/seo/winners-and-losers-of-googles-june-2021-core-update/?ref=nearmedia.co). In an [intensifying antitrust climate](https://cicilline.house.gov/press-release/house-lawmakers-release-anti-monopoly-agenda-stronger-online-economy-opportunity?ref=nearmedia.co), any update that disadvantages perceived Google competitors and advances "self-preferencing" will be criticized. Ohio recently [sued Google](https://www.nearmedia.co/google-self-prefrencing/) to have it declared a "public utility" to enable the state to regulate its SERPs. ![](https://storage.ghost.io/c/03/80/0380d96d-ef7e-450e-96b3-2963e18aaab5/content/images/2021/06/Screen-Shot-2021-06-16-at-7.31.15-AM.png) Source: Amsive Digital **Our take:** - SEO is critical for every digital brand but building a brand and direct consumer relationships are equally (or more) important. - The traffic decline is unwelcome news for both Yelp and Tripadvisor, who rely significantly on ranking on Google for numerous category searches. - SEO will always be relevant, but increasingly challenging as Google's [Multitask Unified Model](https://blog.google/products/search/introducing-mum/?ref=nearmedia.co) (MUM) drives more results over time. ## Short Takes - **Google's NYC retail store** [opens](https://www.pymnts.com/news/retail/2021/googles-first-retail-shop-to-open-thursday/?ref=nearmedia.co) tomorrow. - Anti-vaxxers [trolling](https://www.foodandwine.com/news/anti-vaccination-restaurant-reviews-yelp-rating??ref=nearmedia.co) mask-enforcing bars, restaurants on **Yelp**. - **Amazon cashierless tech** [comes](https://www.aboutamazon.com/news/retail/amazon-fresh-grocery-store-meet-just-walk-out-shopping??ref=nearmedia.co) to full-sized grocery store. - **GoDaddy** [launches](https://www.godaddy.com/payments?ref=nearmedia.co) payments. - **Shopify's Shop Pay** [becomes available](https://news.shopify.com/shop-pay-becomes-first-shopify-product-to-extend-beyond-shopify-merchants-soon-available-to-any-business-selling-on-facebook-and-google?ref=nearmedia.co) to any business on G, FB. - **Tech critic Lina Khan** sworn in as [Chair of the FTC](https://www.ftc.gov/news-events/press-releases/2021/06/lina-khan-sworn-chair-ftc?ref=nearmedia.co). - **Facebook** user growth [slows](https://www.emarketer.com/content/facebook-will-post-its-slowest-us-user-growth-ever-2021??ref=nearmedia.co) because of missing youth. - Youth-oriented social net **IRL** [gets $170 million round](https://www.theverge.com/2021/6/15/22534253/irl-social-network-facebook-groups-calendar-events-messaging?ref=nearmedia.co). - **Amex**: Travel, dining spending [nearing full recovery](https://www.cnbc.com/2021/06/14/american-express-ceo-us-travel-dining-spending-is-nearing-full-recovery.html?ref=nearmedia.co). - **Google** [testing](https://twitter.com/GuideTwit/status/1403444803770228739?ref=nearmedia.co) review averages (restaurants) on Maps UI. - **Google Page Experience Update** "slowly [rolling out](https://searchengineland.com/google-page-experience-update-now-slowly-rolling-out-349649?ref=nearmedia.co)." - Why **Google** backpedaled on [making location privacy simpler](https://www.nytimes.com/2021/06/14/opinion/google-privacy-big-tech.html?ref=nearmedia.co). - Site builder **Duda** [raises](https://techcrunch-com.cdn.ampproject.org/c/s/techcrunch.com/2021/06/15/duda-a-wordpress-rival-raises-50m-to-help-agencies-and-bigger-companies-build-better-websites/amp/?ref=nearmedia.co) $50M in a Series D. Listen to our [latest podcast](https://www.nearmedia.co/memo/). [![](https://storage.ghost.io/c/03/80/0380d96d-ef7e-450e-96b3-2963e18aaab5/content/images/2021/02/near_memo_banner.png)](https://nearmedia.co/memo?ref=nearmedia.co) How can we make this better? Email [us](mailto:gsterling@nearmedia.co) with suggestions and recommendations.