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# The Visual Future of Local Search
- URL: https://www.nearmedia.co/the-visual-future-of-local-search-in-3-parts/
- Published: 2022-04-19T16:55:16.000Z
- Updated: 2024-11-20T19:25:06.000Z
- Description: The increasing role of images in the local SERPS is driven by Google's rapidly accelerating "understanding" of images. It impacts the search results in a significant way & image uploads of high-quality images to your Business Profile improves visibility & conversions.
- Author: Mike Blumenthal

We just published an in-depth 3-part series looking at the rapidly evolving role of images in Local Search and how you can leverage this for your SEO. Please share it with you co-workers and friends. 

In **Part 1** we explore how [images are playing an increasing role in mobil local search as Google has increased the space allocated to images over the past 5 years](https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-1/). 

In **Part 2** we look at how [Google's Image AI is shaping search results and matching images to search queries](https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-2/).

In **Part 3** we examine the [role of images in increasing local conversions and rank ](https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-3/)as well as specific steps that both single and large multi-location firms can take to leverage these trends.

We would love your feedback, anecdotes and ideas about the role of images in search. 

Please email us your thoughts: mblumenthal@nearmedia.co