> ## Content Index
> Fetch the complete content index at: https://www.nearmedia.co/llms.txt
> Use this file to discover other available public pages before exploring further.

# May Round-Up from Near Media
- URL: https://www.nearmedia.co/may-round-up/
- Published: 2022-06-03T14:48:43.000Z
- Updated: 2022-06-03T14:48:43.000Z
- Author: Near Media

With May, spring and Google I/O both arrived. And while I/O was largely about vaporware & vapor wearables, spring has been about the real deal; sunshine and flowers. 

## Analysis

[Local Visual Search Center Stage at I/O](https://www.nearmedia.co/google-leads-with-local-at-i-o/) by Greg Sterling

[Amazon, Just Say No to Earth Day Marketing](https://www.nearmedia.co/amazon-should-nuke-their-earth-day-marketing/) by Mike Blumenthal

[The Hidden Side of CX: Mining Unstructured Dat](https://www.nearmedia.co/the-hidden-side-of-cx-mining-unstructured-data/)a by Adam Dorfman

## E-books for our Members

[Google Local Visual Serps: Images Improve Ranking, Branding & Conversions](https://www.nearmedia.co/assets/Google%5FImage%5FEvolution.pdf?utm%5Fsource=subscriber-email&utm%5Fmedium=email&utm%5Fcampaign=monthlysummary)

[Apple Maps: The Road to Discovery](https://www.nearmedia.co/assets/Apple%5FMaps%5FRoad%5Fto%5FDiscovery.pdf?utm%5Fsource=subscriber-email&utm%5Fmedium=email&utm%5Fcampaign=monthlysummary)

## Podcasts

[Ep 66](https://www.nearmedia.co/ep-66/): Walmart does drones, GML: AI, automation & images are future, Local inventory ad unit mimics 3-pack

[Ep 65](https://www.nearmedia.co/ep-65/): Mourning Bill Slawski, Will people use My Ad Center? Baby formula shortage shows CTR impacts rank

[Ep 64](https://www.nearmedia.co/ep-64/): SMB more successful with content, Google I/O dreams big but puts in stake around Local, Multi-search & Lens + Near Me 

[Ep 63](https://www.nearmedia.co/ep-63/): Earth Day promos damage reputation, CX - more than a #, SMBs need an integrated digital approach

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If you have a topic you would like us to cover or that you would like to cover, just let us know. We welcome the input. Send us an email: gsterling@nearmedia.co