> ## Content Index
> Fetch the complete content index at: https://www.nearmedia.co/llms.txt
> Use this file to discover other available public pages before exploring further.

# The FTC & Reviews: Everything you need to know
- URL: https://www.nearmedia.co/ftc/
- Published: 2022-03-07T15:55:33.000Z
- Updated: 2022-03-23T18:59:33.000Z
- Author: Near Media

Thank you for joining the "The FTC & the Shifting Sands of Reviews" presentation. You may download it below with links. 

[ FTC Guidance Presentation w Links Click to Download PDF FTC Guidance Presentation w Links.pdf 5 MB download-circle ](https://www.nearmedia.co/content/files/2022/03/FTC-Guidance-Presentation-w-Links.pdf "Download") 

If you would like to stay up on important developments in the world of local and its intersection with search, social and commerce consider subscribing to our 3 x per week newsletter:

[Subscribe to Newsletter](https://nearmedia.co/subscribe?ref=nearmedia.co)

### Related articles:

[FTC to 700+ Brands: Deceptive Endorsements Will Lead to Financial PainThe FTC is trying to lay the groundwork for substantial fines against high-profile violators of its endorsement and review guidelines.![](https://www.nearmedia.co/favicon.png)Near MediaMike Blumenthal![](https://storage.ghost.io/c/03/80/0380d96d-ef7e-450e-96b3-2963e18aaab5/content/images/2021/10/ApexBuildingHighsmith.jpg)](https://www.nearmedia.co/ftc-notice-of-penalty-offenses-tells-700-national-advertisers-that-deceptive-endorsements-can-lead-to-financial-penalties/)

[With $4.2M Fine, FTC Kills ‘Review Gating’The agency signaled it’s going to get tough on brands and platforms that engage in review manipulation.![](https://www.nearmedia.co/favicon.png)Near MediaMike Blumenthal![](https://images.unsplash.com/photo-1615827690357-1f4db574486b?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDR8fGZha2V8ZW58MHx8fHwxNjQzMjIxNzg5&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/ftc-drops-a-4-2-review-abuse-fine/)

[FTC’s Review Guidelines Part I: Business MarketersThe FTC’s new guidelines simplify many things about review solicitation and moderation, but other areas are now murkier.![](https://www.nearmedia.co/favicon.png)Near MediaMike Blumenthal![](https://images.unsplash.com/photo-1504807959081-3dafd3871909?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDN8fGd1aWRhbmNlfGVufDB8fHx8MTY0MzMwMDkzMQ&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/ftcs-business-marketer-guidelines/)

[FTC’s Review Guidelines Part 2: PlatformsThe FTC’s guidance for review platforms is sweeping. But enforcement will be selective and “closed platforms” are the most likely targets.![](https://www.nearmedia.co/favicon.png)Near MediaMike Blumenthal![](https://images.unsplash.com/photo-1525011268546-bf3f9b007f6a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDF8fGFycm93fGVufDB8fHx8MTY0MzgzNTk1MA&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/ftc-review-platform-guidelines/)

[The 10 Review Platforms Who Got FTC Warning LettersTen review management platforms were put on notice by the FTC. Here they are and what got them into trouble.![](https://www.nearmedia.co/favicon.png)Near MediaMike Blumenthal![](https://images.unsplash.com/photo-1593115057322-e94b77572f20?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDF8fGd1aWx0eXxlbnwwfHx8fDE2NDM4MjY1Nzc&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/ftc-review-fraud-letters-the-platforms-who-got-them/)

[HomeAdvisor Cheated SMBs for Years – FTCThe FTC filed a complaint against HomeAdvisor, saying the company overcharged SMBs and misrepresented leads, and the “likelihood they would result in actual jobs,” since 2014.![](https://www.nearmedia.co/favicon.png)Near MediaMike Blumenthal![](https://images.unsplash.com/photo-1505798577917-a65157d3320a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDJ8fGhvbWUlMjByZXBhaXJ8ZW58MHx8fHwxNjQ3MzU3Njgz&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/homeadvisors-accused-of-cheating-smb-by-ftc/)