> ## Content Index
> Fetch the complete content index at: https://www.nearmedia.co/llms.txt
> Use this file to discover other available public pages before exploring further.

# Near Media May Analysis and Podcasts
- URL: https://www.nearmedia.co/florian-hubner/
- Published: 2021-06-01T14:53:32.000Z
- Updated: 2024-11-19T22:39:06.000Z
- Description: A summary of May's analysis and podcasts.
- Author: Near Media
- Tags: Analysis

Due to the holiday we didn't provide a newsletter yesterday. Publication will resume tomorrow.

Here's a look at our deeper dives from the past month:

## Analysis

This month we added articles from Adam Dorfman and Mike Blumenthal. 

[What Happened to Yelp: A Hospitality Reviews Case StudyGoogle critics argue the company’s search monopoly harmed Yelp. A closer look reveals a more complex story with missed opportunities.![](https://www.nearmedia.co/favicon.png)Near MediaMike Blumenthal![](https://storage.ghost.io/c/03/80/0380d96d-ef7e-450e-96b3-2963e18aaab5/content/images/2021/05/Screen-Shot-2021-05-17-at-9.37.41-AM.png)](https://www.nearmedia.co/the-competitive-world-of-hospitality-reviews/)

[Mask Mandates Are Going Away, COVID Anxiety Isn’tAs official mask mandates lift, our survey shows many consumers are still anxious. That puts a challenging burden on local business owners.![](https://www.nearmedia.co/favicon.png)Near MediaMike Blumenthal![](https://images.unsplash.com/photo-1597440658768-f3ffdf64223c?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDI3fHxjb3ZpZHxlbnwwfHx8fDE2MjExNDQyNzg&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/survey-mask-mandates-are-going-away-the-publics-anxiety-isnt/)

[Google Empowers Users, Creates New Headaches for BusinessesGoogle is helping local businesses by encouraging more user-generated content. In theory this is good. But more content does not always mean more high-quality content.![](https://www.nearmedia.co/favicon.png)Near MediaAdam Dorfman![](https://images.unsplash.com/photo-1582502580092-0dc3088c7aeb?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDF8fHNwYW18ZW58MHx8fHwxNjIwOTIyNzQ1&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/more-content-headaches-enterprises/)

[How Google Came to Dominate Local ReviewsGoogle owns the local review economy. It wasn’t always that way. Here’s how it happened.![](https://www.nearmedia.co/favicon.png)Near MediaMike Blumenthal![](https://images.unsplash.com/photo-1498654896293-37aacf113fd9?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDE1fHxyZXN0YXVyYW50fGVufDB8fHx8MTYyMDY4ODQ2Mw&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/when-google-came-to-dominate-reviews/)

## Podcasts

You may subscribe to our weekly podcast and video at [Apple](https://podcasts.apple.com/us/podcast/near-memo/id1553296558?ref=nearmedia.co), [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xNjcyMjUyLnJzcw==?ref=nearmedia.co), [Youtube Video](https://www.youtube.com/channel/UCQb7CMIgNQz38U6RVcE8rug?ref=nearmedia.co) or your favorite service. 

[The Near Memo, Episode 16Are Yelp’s problems self-inflicted?; Google I/O: they flex their AI muscles and move further into local products with the Shopping Graph; Google going into Retail, really?![](https://www.nearmedia.co/favicon.png)Near MediaNear Media![](https://images.unsplash.com/photo-1472851294608-062f824d29cc?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDJ8fHJldGFpbHxlbnwwfHx8fDE2MjE3MDI2NjA&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/the-near-memo-episode-16/)

[The Near Memo, Episode 15Shopify makes the case for local ecommerce with some great stats; Why do consumers desire to buy local but still buy at Amazon?; How did Google win the review wars vs Yelp?![](https://www.nearmedia.co/favicon.png)Near MediaNear Media![](https://images.unsplash.com/photo-1571204829887-3b8d69e4094d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDV8fGxvY2FsJTIwYnVzaW5lc3N8ZW58MHx8fHwxNjIxMDgzODMy&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/the-near-memo-episode/)

[The Near Memo, Episode 14Apple Ad Tracking Opt-in at 4% in US is much lower than anticipated;<br> Shopify focuses on helping SMB be better & retain customer relationships & gain access to better rates and capital; Facebook Neighborhoods, a NextDoor clone, is likely to be worse due to poor moderation![](https://www.nearmedia.co/favicon.png)Near MediaNear Media![](https://images.unsplash.com/photo-1543933441-40fbd6b34481?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDV8fGtlZXAlMjBhd2F5fGVufDB8fHx8MTYyMDQ3ODA4NQ&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/the-near-memo-episode-14/)

If you have strong ideas and opinions you'd like to contribute, please [reach out to us](mailto:gsterling@nearmedia.co). If you have strong ideas and opinions about anything we have said[ let us know](gsterling@nearmedia.co). If you have strong ideas or opinions about our newsletter, podcast or articles please [send them along](gsterling@nearmedia.co).