> ## Content Index > Fetch the complete content index at: https://www.nearmedia.co/llms.txt > Use this file to discover other available public pages before exploring further. # Feb. Podcast & Analysis Roundup - Near Media - URL: https://www.nearmedia.co/february-podcasts-and-analysis-from-near-media/ - Published: 2022-03-01T20:06:53.000Z - Updated: 2022-03-01T20:06:53.000Z - Author: Near Media While it was a short month on the calendar, it was a long one in all the wrong ways. But here we are with winter soon ending and spring on the way. ### Analysis We finished up reporting on the FTC and through the marvels of a FOIA uncovered which review platforms the FTC sent "get in line" letters too, we spotted more Google astroturfing and Adam Dorfman wrote a great piece on Tik-Tok and local. [How Might TikTok Embrace Location-Based Marketing?TikTok offers a multiple opportunities for local marketers of all sizes, provided you do your homework.![](https://www.nearmedia.co/favicon.png)Near MediaAdam Dorfman![](https://images.unsplash.com/photo-1611605698323-b1e99cfd37ea?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDR8fHRpa3Rva3xlbnwwfHx8fDE2NDU1NTAwOTI&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/untitledhow-might-tiktok-embrace-location-based-marketing/) [Google Automates SMB Emails to Congress to Plead Antitrust CaseFeeling nervous, Google is intensifying its anti-antitrust campaign, lobbying SMBs to “take action” and automating their emails.![](https://www.nearmedia.co/favicon.png)Near MediaMike Blumenthal![](https://images.unsplash.com/photo-1624234594485-d7d329f6b515?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDJ8fGNvbnRyb2x8ZW58MHx8fHwxNjQ0NDIzNDM4&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/google-automates-smb-emails-to-congress-to-plead-googles-case/) [The 10 Review Platforms Who Got FTC Warning LettersTen review management platforms were put on notice by the FTC. Here they are and what got them into trouble.![](https://www.nearmedia.co/favicon.png)Near MediaMike Blumenthal![](https://images.unsplash.com/photo-1593115057322-e94b77572f20?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDF8fGd1aWx0eXxlbnwwfHx8fDE2NDM4MjY1Nzc&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/ftc-review-fraud-letters-the-platforms-who-got-them/) ### Podcasts We managed to pass 50 weekly [conversations](https://www.nearmedia.co/memo/) and are on our way to many more. We enjoy them and hope you do as well. We particularly enjoyed our most recent conversation about recent Whitespark research on web core vitals and why it doesn't impact local. [Ep 53: For sale: Yelp reviews, Core Web Vitals & Local Rank, Google’s SEO training, Google in 10 yearsYelp Elite reviews for sale; Core Web Vitals: No impact on Local ranking, Google offering SEO training, What will Google be in 10 years?![](https://www.nearmedia.co/favicon.png)Near MediaNear Media![](https://images.unsplash.com/photo-1518183214770-9cffbec72538?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDF8fHBlb3BsZSUyMG1vbmV5fGVufDB8fHx8MTY0NTk4NjM2MA&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/ep-53/) [Ep 52: Will Google make SEO superfluous? Is Android Sandbox Real or PR? Wix’s Q4 #s & how big is the SMB market?Will Google’s new AI summary tool give SEO’s a better understanding of their content? Will it someday make SEO superfluous? Is Google’s Android Privacy Sandbox Real or Performative? What do Wix’s #’s say about how big the SMB market is?![](https://www.nearmedia.co/favicon.png)Near MediaNear Media![](https://images.unsplash.com/photo-1637848688238-d0b8163793af?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDh8fHNhbmRib3h8ZW58MHx8fHwxNjQ1MzgzMjU5&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/will-google-make-seo-superfluous-is-android-sandbox-real-or-pr-wixs-q4-s-how-big-is-the-smb-market/) [Ep 51: Google spams Congress w/SMB emails, Amazon hits $31B in ad sales, Apple Tap to Pay available soonGoogle takes astroturf SMB emails to the next level & spams congress for support in their anti antitrust fight; Amazon, breaking out advertising for the first time, did $31B in ads; Apple’s Tap to Pay turns every recent iPhone into a credit card terminal![](https://www.nearmedia.co/favicon.png)Near MediaNear Media![](https://images.unsplash.com/photo-1582502580092-0dc3088c7aeb?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDF8fFNwYW18ZW58MHx8fHwxNjQ0NjAwOTk5&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/ep-51/) [Ep 50: Meta takes a dive, Yelp & Google take review high ground, FTC warns review platformsMeta Messes Up But Blames Others; Yelp & Google claim they maintain review quality, & The FTC warns 10 review platforms to stop deceiving customers![](https://www.nearmedia.co/favicon.png)Near MediaNear Media![](https://images.unsplash.com/photo-1527588574470-7152d7c3c15e?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDEwfHxkaXZlfGVufDB8fHx8MTY0NDQyMjM4Ng&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/ep-50/) ### Our Most Read Newsletter for the Month In case you missed it.... [Yelp Elites Bribed, SMBs Do SEO, What’s After Google?Fake Reviews: Bribing Yelp Elites, Amazon Sues We’ve previously written about review fraud and the platforms’ inconsistent takedown efforts. Yelp is probably the most consistent, but it takes a blunt and arguably overbroad approach – nearly 30% of its results are “filtered” as untrustworthy, even th…![](https://www.nearmedia.co/favicon.png)Near MediaGreg Sterling![](https://images.unsplash.com/photo-1599394407175-b6da85464b90?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDI0fHxmdXR1cmV8ZW58MHx8fHwxNjQ1NjQxNTE2&ixlib=rb-1.2.1&q=80&w=2000)](https://www.nearmedia.co/yelp-elites-bribed/) We love hearing from you. If you have an idea for a topic, would like to write for us or have any other thoughts let us know. Email gsterling@nearmedia.co . And if you find what we are doing interesting share this email and sign up link with a collegue or friend. We appreciate the support. 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