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# Ep 91: Survey:Buying links works, Why did Alexa fail? Moderation will be at center of Sec 230 debate
- URL: https://www.nearmedia.co/ep-91/
- Published: 2022-12-03T17:22:06.000Z
- Updated: 2022-12-03T17:30:27.000Z
- Description: Authority Hacker Survey of Linkbuilders: Buying links works & so does content, Alexa pullback by Amazon points to difficulties with Voice, Content Moderation will be a focus in 2023 possibly leading to Twitter being banned in Europe or many more lawsuits in the US
- Author: Near Media
- Tags: Conversations

**Part 1 starts 00:13: [Authority Hacker Survey of Linkbuilders: Buying links works](https://youtu.be/fK-lBw59iVI?ref=nearmedia.co)** 

74.3% of link builders pay for links and 89.1% of link builders say nofollow links have an impact on rankings. David reviewed a new survey of \~800 link builders by Authority Hacker. Regardless of what Google proclaims, buying links is a tried and tested way to gain site benefits in less than 6 months and it's here to stay. 

**Reference Article: [Survey Of 755 Link Builders Shows What Works In 2022](https://www.authorityhacker.com/link-building-survey/?ref=nearmedia.co)**

**Part 2 starts 12:20: [Alexa pullback by Amazon points to difficulties with Voice ](https://youtu.be/Q5CWt5TQc%5FU?ref=nearmedia.co)**

It is estimated that the Alexa unit had a negative $10 billion impact on Amazon this year with no significant contribution to increasing sales. As a result many of Amazon’s layoffs occurred in this department. This calls into question Amazon’s strategy of attempting to create a new platform and highlights the problems that are yet to be solved with voice computer interactions. 

**Reference Article: [Alexa Has Failed: What Now?](https://www.nearmedia.co/retail-boom-alexa-failed-calls-please/)**

**Part 3 starts 25:55 : [Content Moderation will be at forefront of Sec 230 Fight in 2023](https://youtu.be/MAqIMbKcJms?ref=nearmedia.co)**

With new laws in Fl. & Texas demanding that platforms allow everyone to express their opinions heading for a Supreme Court day in court, advertisers fearful of blowback and the EU stepping up to insist that Twitter actually moderate speech, the stage is set for a tumultuous 2023\. Lawsuits, government intervention or Sec 230 reforms are all possibilities but the problems will escalate before a solution is found. 

**Reference Article: [Toxic Bros. vs. Gatekeepers](https://www.nearmedia.co/shopify-consumers-smb-saturday-help-bros-vs-gatekeepers/)**