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# Ep 88: Just How Prevalent Are Zero-Click Search Results? (featuring Marcus Tober of Semrush)
- URL: https://www.nearmedia.co/ep-88/
- Published: 2022-11-05T16:22:12.000Z
- Updated: 2022-11-05T16:27:54.000Z
- Description: Marcus Tober, SVP of Enterprise Solutions for Semrush, joins Greg and David for this episode of the Near Memo. The trio discusses Semrush’s recent zero-click search study in depth.
- Author: Near Media
- Tags: Conversations

### Marcus Tober, SVP of Enterprise Solutions for Semrush, joins Greg and David for this episode of the Near Memo. 

The trio discusses Semrush’s recent [zero-click search study](https://www.semrush.com/blog/zero-clicks-study/?ref=nearmedia.co) in depth. Conceived as a slightly more nuanced follow-up to [Sparktoro/Rand Fishkin’s provocative original look](https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/?ref=nearmedia.co) at this concept, Marcus takes us through some of the important high-level findings. There’s of course plenty of discussion around what this means for locally-oriented marketers, and how marketers should use the results of the study to inform their overall SEO strategy.