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# Ep 85: Whitespark’s Effort to Reach an Underserved Part of the SMB Market with Its SEO Services
- URL: https://www.nearmedia.co/ep-85/
- Published: 2022-10-14T17:12:52.000Z
- Updated: 2022-10-14T17:12:52.000Z
- Description: Allie Margeson, Director of SEO Services for Whitespark, joins Greg and David for a deep dive into the logic behind, and the mechanics of, Whitespark’s new three-tiered service offering.
- Author: Near Media
- Tags: Conversations

![](https://storage.ghost.io/c/03/80/0380d96d-ef7e-450e-96b3-2963e18aaab5/content/images/2022/10/whitespark_seo_packages.png)

[Allie Margeson](https://www.linkedin.com/in/allie-margeson/?ref=nearmedia.co), Director of SEO Services for Whitespark, joins Greg and David for this episode of the Near Memo. She takes a deeper dive into the logic behind, and the mechanics of, Whitespark’s new [three-tiered service offering](https://whitespark.ca/seo-services/?ref=nearmedia.co) which involves not just Google Business Profile optimization but website updates and linkbuilding.

Allie and Whitespark have a unique perspective on serving small businesses that most agencies and SaaS companies ignore, due to the difficulty of serving them profitably. She shares some behind-the-scenes information about Whitespark’s delivery model and go-to-market strategies that make this service effective for its clients and profitable for its bottom line.