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# Ep 78: Yelp selling its business data, Google’s Review Spam algo nukes many legit reviews, Tik-Tok for brands
- URL: https://www.nearmedia.co/ep-78-yelp-selling-its-business-data-googles-review-spam-algo-nukes-many-legit-reviews-tik-tok-for-brands/
- Published: 2022-08-21T14:11:32.000Z
- Updated: 2022-08-21T14:11:32.000Z
- Author: Near Media
- Tags: Conversations

**Part 1 David:** Yelp has recently publicized their newest revenue stream; selling merchant data to marketers. It seems sleazy and is likely just a money grab by Yelp  
  
**Part 2 Mike:** Day in and day out, small businesses are flocking into the Google Business Profile forum to complain about their legit reviews being nuked by Google’s effort to limit review spam. 

**Part 3 Greg:** Tik-Tok is still not being heavily used by brands. Brands can create their own content or team up with Tik-tok creators, for which Tik-tok has created a marketplace. In travel, restaurants and beauty site visitors are using Tik-Tok for discovery. Many small businesses have done well there but brands have an opportunity to leverage this audience which is shunning search. 

Does the increasing use of Tk-Tok and the increasing complaints about Google's quality indicate a green field moment where Google competitors might succeed?