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# Ep 100: How digital agencies can use AI: a conversation with Joy Hawkins & Kevin Indig
- URL: https://www.nearmedia.co/ep-100/
- Published: 2023-02-08T18:53:12.000Z
- Updated: 2023-02-08T19:14:07.000Z
- Description: In this extended episode we explore the role AI in general and ChatGPT is having on the work within digital agencies. What are the opportunities and challenges that agencies face when using it?
- Author: Near Media
- Tags: Conversations

In this extended conversation with [Joy Hawkins of Sterling Sky](https://www.sterlingsky.ca/?ref=nearmedia.co) and [Kevin Indig](https://www.kevin-indig.com/?ref=nearmedia.co) we explore the impact of AI on digital agencies and SEO and answer many of the questions that AI raises: 

- Are you currently using ChatGPT or AI in your daily work?
- How has ChatGPT changed your work or how you work with clients?
- What is the biggest opportunity you see with AI and ChatGPT?
- What are the most immediate SEO/Local SEO applications?
- In the near future, What “manual” or tedious tasks will AI replace?
- How do you think AI changes the economics of SEO?
- Will AI tools make clients less reliant on agencies?
- How should you talk to clients about AI/ChatGPT and their role in marketing and content creation?
- What concerns do you have about ChatGPT and AI tools?
- How might a radically different search interface impact the future of SEO?

Join us for this great episode.