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# Ep. 94: Barry Schwartz Talks All Things Google - UI, Algorithms and AI Spam
- URL: https://www.nearmedia.co/barry-schwartz-talks-all-things-google-ui-algorithms-and-ai-spam/
- Published: 2023-01-02T15:32:25.000Z
- Updated: 2023-01-02T15:33:31.000Z
- Description: A fun and engaging conversation with Barry Schwartz about the Google UI, most important algorithm updates, coming impact of AI and whether Google has "gotten worse."
- Author: Near Media
- Tags: Conversations

In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear:

- Google UI changes and Universal Search
- Why Google makes SERP design changes
- Major algorithm updates in 2021 and 2022
- Helpful content update, spam and product review updates
- Is Google really trying to make search better?
- How the SERP has become more competitive
- Future viability of content written to rank
- The problem with recipe blogs
- Keyword stuffing and gaming the algorithm
- YMYL content and ranking
- Google quality raters and E-E-A-T
- AI and the Local Review Update
- AI and image moderation
- ChatGPT and its impact on Google
- Is Google getting worse – or is it the web?
- Why search is better today
- Google negative PR and regulatory pressure
- Staying ahead of spam
- How will Google handle AI driven content?

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- [Semantic Photography: Low Hanging Fruit to Increase Google Local Conversions](https://www.nearmedia.co/semantic-photography-the-low-hanging-fruit-to-increase-google-local-conversions/)