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# April Round-Up
- URL: https://www.nearmedia.co/april-month-end-round-up-near-media/
- Published: 2022-05-03T16:15:00.000Z
- Updated: 2022-05-03T16:14:59.000Z
- Description: We round up April for you in one spot.
- Author: Near Media

April always makes me realize that renewal is possible and nothing says that louder than wild leeks (aka ramps). They burst into view as a hearty, tasty & short-lived green long before other plants even realize that winter has finally ended. 

## Analysis

We looked at two broadly related themes throughout the month: the increasing role of images AND products in Google's local search results. Along the way we spotted some new local SERPS and highlighted some interesting local ranking info.

### Products in the Local Pack

[Google: Adding In-store Products Can Improve Local Rankings](https://www.nearmedia.co/google/) 

[Google Local Finder Becomes a Product Finder](https://www.nearmedia.co/google-local-finder-becomes-a-product-finder/) 

### Images and Local 

[Google's increasing use of images in search results](https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-1/) 

[Google's increasing understanding of image content & its impact on the SERP](https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-2/)

[The impact of images on rank & conversions + how to take advantage of the image landscape for your local SEO](https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-3/) (If you are only going to read one, this is it.)

## Our Most Read Article from the Archives 

[The ten review management platforms that were put on notice by the FTC](https://www.nearmedia.co/ftc-review-fraud-letters-the-platforms-who-got-them/)

## Podcasts

Each week we discuss three topics that interested us and we have a lot of fun doing it. 

[Ep 58](https://www.nearmedia.co/ep-58/): Antitrust Laws Closer, Google partners with CVS on appts, Consumer review trust down but usage is up

[Ep 59](https://www.nearmedia.co/ep-59/): Live Inventory Improves 3-Pack Rank, LocalU-Spam Study, Review takedowns & Vicinity Update, GA4 Sucks-what’s next? 

[Ep 60](https://www.nearmedia.co/ep-60/): Paid-Search Ad Domination, 'Self-Updating Maps' and the Failure to Engage, Mobile SERPs Are Image SERPs

[Ep 61](https://www.nearmedia.co/ep-61/): Amazon’s new Buy Prime looking to push Prime across much of e-commerce, What is the future on-online content? Will it be AI generated? What content works best for SMB research when buying SAAS products?

[Ep 62](https://www.nearmedia.co/ep-62/): Ratings vs Review Text - Which is more important for buyer conversions? Performance Max - Is Google’s newly updated automated ad product good enough to replace agencies? What is the future of advertising on Twitter under a Musk regime?

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