> ## Content Index > Fetch the complete content index at: https://www.nearmedia.co/llms.txt > Use this file to discover other available public pages before exploring further. # Apple Q3 Privacy Impact, Tech Worker Burnout, It's Amazon's World - URL: https://www.nearmedia.co/apple-privacy-impact-modest-tech-worker-burnout-its-amazons-world/ - Published: 2021-10-27T23:49:21.000Z - Updated: 2021-10-28T00:42:37.000Z - Author: Greg Sterling - Tags: News ### Q3 Impact of Apple Privacy Rules 'Modest' Snap said it [was hurt](https://www.nearmedia.co/amazon-goes-bopis-isp-surveillance-apple-bites-snap/). But Twitter reported the revenue impact was "[lower than expected](https://s22.q4cdn.com/826641620/files/doc%5Ffinancials/2021/q3/Final-Q3'21-Shareholder-letter.pdf?ref=nearmedia.co)." Google also said Apple opt-in targeting rules had only a "modest" effect on a [very strong quarter](https://abc.xyz/investor/static/pdf/2021Q3%5Falphabet%5Fearnings%5Frelease.pdf?cache=f1ba3f6&ref=nearmedia.co). Facebook by contrast seemed to be somewhat more impacted. It [posted](https://investor.fb.com/investor-news/press-release-details/2021/Facebook-Reports-Third-Quarter-2021-Results/?ref=nearmedia.co) a "revenue miss," though earnings [were better](https://www.cnbc.com/2021/10/25/facebook-fb-q3-earnings-report.html?ref=nearmedia.co) than analyst expectations. The company saw an increase of 12% in MAUs across all apps (now \~3.6B). Facebook COO Sheryl Sandberg said on the [earnings call](https://www.fool.com/earnings/call-transcripts/2021/10/26/facebook-fb-q3-2021-earnings-call-transcript/?ref=nearmedia.co), "Overall, if it wasn't for Apple's iOS 14 changes, we would have seen positive quarter-over-quarter revenue growth." The company told investors there would be further "headwinds" in Q4\. Throughout the [call](https://www.fool.com/earnings/call-transcripts/2021/10/26/facebook-fb-q3-2021-earnings-call-transcript/?ref=nearmedia.co) Facebook positioned itself as the champion of SMBs, while Apple was cast as the villain. ![](https://storage.ghost.io/c/03/80/0380d96d-ef7e-450e-96b3-2963e18aaab5/content/images/2021/10/neonbrand-8fDhgAN5zG0-unsplash.jpg) Source: Photo by [NeONBRAND](https://unsplash.com/@neonbrand?utm%5Fsource=unsplash&utm%5Fmedium=referral&utm%5Fcontent=creditCopyText)/[Unsplash](https://unsplash.com/s/photos/revenue?utm%5Fsource=unsplash&utm%5Fmedium=referral&utm%5Fcontent=creditCopyText) **Our take:** - This would seem to be a good outcome: company revenues not dramatically hurt, while consumers have more privacy – [unless that's disregarded](https://www.washingtonpost.com/technology/2021/09/23/iphone-tracking/?ref=nearmedia.co) by publishers and developers. - Larger platforms generally appear more insulated against the revenue impact of iOS privacy. How tier 2 and 3 players do remains to be seen. - Some analysts (like Benedict Evans) have argued that [privacy and competition are in direct conflict](https://www.ben-evans.com/benedictevans/2021/8/27/understanding-privacy?ref=nearmedia.co). That's seems a false dichotomy. ### 72% of Tech Workers Frustrated, Unhappy Almost as much virtual ink has been devoted to "[The Great Resignation](https://www.npr.org/sections/money/2021/10/19/1047032996/why-are-so-many-americans-quitting-their-jobs?ref=nearmedia.co)" as to Facebook scandals. Some see it as a function of COVID and this moment, while others say it represents a major shift that will forever change the workplace. One of the many employee surveys that caught my eye was from TalentLMS and Workable ([n=1,200 respondents](https://www.talentlms.com/tech-employees-great-resignation-statistics?ref=nearmedia.co) in tech/IT/software). It found nearly three-quarters (72%) of respondents were thinking about leaving their jobs in the next year. That compares with 55% in the general population. Two additional stats: 58% were burned out; 75% believe their companies are focused on hiring rather than investing in employee growth and development. Other than salary, the top three reasons for wanting to leave were: limited career progression (41%), lack of flexibility in working hours (40%) and toxic work environment (39%). ![](https://storage.ghost.io/c/03/80/0380d96d-ef7e-450e-96b3-2963e18aaab5/content/images/2021/10/Screen-Shot-2021-10-27-at-3.39.50-PM.png) **Our take:** - These findings are especially striking against the backdrop of massive fundraises and record profits at many internet companies. - There are various estimates about how much it costs to hire/recruit new employees. It's thousands of dollars, time and lost productivity. - Many companies seem aware of the problems cited in the survey but not able to actually do anything about it. ### It's Amazon's World ... Fast Company recently [published](https://www.fastcompany.com/amazon-taking-over-complete-guide?ref=nearmedia.co) a dedicated "Amazon Unpacked" issue. There are no revelations, but it impressively illustrates the truly massive scope of Amazon's operations. Here are some of the numbers from the issue: - Amazon's market cap: $1.72 trillion. - Amazon has 1.3+M employees, contractors. Hourly employees earn $18 on average; median wages: \~$38K. Hourly workers churn 150% per year. - Amazon's massive footprint: 21M sq. feet owned; 454M leased in 2020\. Amazon has 611 physical stores in North America. - 28 Amazon Go and Amazon Fresh stores use "[Just Walk Out](https://justwalkout.com/?ref=nearmedia.co)" tech. Some Whole Foods will begin to, and some third parties are using it. - Annual patents awarded to Amazon: over 2,300 in 2020\. - Fraud is everywhere. Beyond [fake reviews](https://www.cnet.com/tech/services-and-software/amazon-asks-social-media-companies-to-help-stem-spread-of-fake-reviews/?ref=nearmedia.co), there are [counterfeit products](https://www.nytimes.com/wirecutter/blog/amazon-counterfeit-fake-products/?ref=nearmedia.co). Amazon destroyed more than 2M and took down/blocked 10B questionable or suspect product listings in 2020. - Amazon Web Services' annual run rate is $59B - Amazon's Project Kuiper plans to send 3,236 satellites into space to deliver high bandwidth connectivity to rural $hoppers. - Autonomous car maker [Zoox](https://zoox.com/?ref=nearmedia.co) was purchased in Q4 2020 for $1.2 billion, the company's third largest acquisition. **Our take:** - Even considering Google, Apple and Facebook, perhaps no other company has had as big an impact on the industries it touches or competes with. - It's also clear that the company needs to be regulated to curb [worker mistreatment](https://www.entrepreneur.com/article/368286?ref=nearmedia.co) and [other bad behaviors](https://www.reuters.com/investigates/special-report/amazon-india-rigging/?ref=nearmedia.co). - You're either in awe or repulsed – or both – by what Amazon has become. ## Recent Analysis - ****Near Memo episode 38**: [ISPs abuse privacy, Snap blames Apple for shortfall, performance ads an analytics scam?](https://www.nearmedia.co/ep-38-ftc-mobile-isps-abuse-privacy-snap-blames-apple-for-shortfall-performance-ads-an-analytics-scam/) ## Short Takes - Several [new tools, features](https://www.facebook.com/business/news/new-ways-for-businesses-to-get-discovered-and-connect-with-customers-this-holiday-season?)for **SMBs on Facebook**. - **Instagram** intros "[search for similar products](https://twitter.com/lindseygamble%5F/status/1451948325087948807?s=21&ref=nearmedia.co)" visual search tool. - **GMB** [driving considerably more leads](https://www.sterlingsky.ca/leads-google-my-business/??ref=nearmedia.co) than organic search. - Evolution of **GMB API** and [why that's important](https://streetfightmag.com/2021/10/26/google-local-search-trends-iv-federation/??ref=nearmedia.co) to marketers. - **Amazon** [introduces](https://advertising.amazon.com/en-us/blog/unboxed-2021-keynote-highlights?ref=nearmedia.co) new ad types and analytics for brands and sellers. - **Vendasta** [buys](https://www.vendasta.com/newsroom/vendasta-acquires-calendarhero/??ref=nearmedia.co) **CalendarHero** and its 100K users. - Discounts [the most effective driver](https://www.emarketer.com/content/discounts-named-top-purchase-driver-social-media-ads/??ref=nearmedia.co) of purchases on **social media**. - **Baby Boomers** the [only group still watching cable TV](https://www.emarketer.com/content/us-adults-across-age-groups-prefer-streaming-services-cable-tv/??ref=nearmedia.co) in large numbers. - Coming sale of **high-quality satellite imagery** [another privacy problem](https://theconversation.com/ruling-on-sharper-satellite-images-poses-a-privacy-problem-we-can-no-longer-ignore-28133?ref=nearmedia.co). - New **Google tool** for minors [to request image removal](https://blog.google/products/search/giving-kids-and-teens-more-control-over-their-images-search/?ref=nearmedia.co) from SERPs. - **Firefox** begins testing [global privacy opt-out tool](https://www.mediapost.com/publications/article/368134/firefox-browser-tests-global-privacy-control-too.html??ref=nearmedia.co) for users. - **Email marketing** the [direct beneficiary](https://www.bizreport.com/2021/10/report-increased-focus-on-email.html?ref=nearmedia.co) of first-party data shift. - Almost 1M[fake reviews](https://www.theguardian.com/travel/2021/oct/27/almost-1m-tripadvisor-reviews-in-2020-found-to-be-fraudulent?ref=nearmedia.co) on **Tripadvisor** in 2020\. - Short-staffed **restaurants** testing robot servers ([NYT](https://www.nytimes.com/2021/10/19/business/restaurants-robots-workers.html?ref=nearmedia.co)). Listen to our [latest podcast](https://www.nearmedia.co/memo/). [![](https://storage.ghost.io/c/03/80/0380d96d-ef7e-450e-96b3-2963e18aaab5/content/images/2021/02/near_memo_banner.png)](https://nearmedia.co/memo?ref=nearmedia.co) How can we make this better? Email [us](mailto:gsterling@nearmedia.co) with suggestions and recommendations.